Albion will honour 125 years at The Hawthorns with a specially-designed home kit for the 2025/26 season.

The contemporary blue-and-white-striped shirt – designed by the club and Technical Partner Macron – draws inspiration from the jersey worn when the Baggies first walked out at The Hawthorns in 1900.

Tony ‘Bomber’ Brown – the player who holds the record for most appearances at The Hawthorns – stars in the club’s kit launch video and the quote affixed to his statue. 

The inside neckline includes an image of The Hawthorns, while anniversary logos adorn the front and back of the shirt – which will be worn with navy socks and white shorts by the men’s first team, while the women’s first team will continue to wear navy shorts and socks.

An internal QR code – which can be scanned with a smartphone – will bring the kit to life throughout the anniversary campaign, with newly-appointed Club Historian Dave Bowler curating 125 unique pieces of Hawthorns content.

Every supporter who buys the new home shirt before August 1 will receive an A5 postcard featuring the poem narrated by Tony Brown in the kit launch video and a ‘Bomber’ moustache to create their very own memories. Fans can post their photos on social media using the hashtag #BomberMoustache – and the club will share its  favourites.