Cookies Policy

12th June

Like most websites, our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Cookies are small pieces of information that are stored on your browser or your hard drive. They allow websites to remember that information whilst you are using the website and between visits.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and use a shopping cart when purchasing products.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website and where you have requested to remain logged in.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests, as well as to limit the number of times you see an advertisement and the measure the effectiveness of campaigns. They may be placed by us or third parties on this website or others. We may also share this information with third parties for this purpose. If you block or delete these cookies, you will still see marketing online but it will be less targeted towards you.

Please note that third parties may also use cookies on our website. These third parties may include, for example, advertising networks, social media providers and providers of external services like web traffic analysis services. In respect of social media cookies, these are used to allow you to share content and take advantage of the social media services you can access through our website. We do not accept any liability for third party cookies.

For more information on how to manage and delete certain cookies, see below. If you continue to use our website without deleting or blocking cookies, you agree that cookies can be placed on the device that you are currently using when you access our website.

Managing your cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Further information can be found at To opt out of Google Analytics visit You can also manage cookies linked to targeted advertising via Any changes that you make will only apply to the device on which you make them.

Please be aware that, if you use your browser settings to block all or certain cookies you may not be able to access all or parts of our website. You may also miss out on interactive features on our websites and future offers / advertisements which may be of interest to you.

If you need to contact us regarding cookies

If you have any questions about this cookie policy or our cookies, please contact us via the following email address or write to us at West Bromwich Albion Football Club, The Hawthorns, Halfords Lane, West Bromwich, West Midlands B71 4LF

Version 1.


Check cookies and update Cookie preferences