Fan Advisory Board

Dan is Co-Chair of Albion’s Fan Advisory Board, working to ensure supporters have a real voice in the future of the club. Dan has followed Albion all his life and cares deeply about keeping club traditions alive and making matchday experiences better for all. Earlier this year, Dan was able to take his five-year-old twin girls to their first game. In his day job Dan is Global Sales Director for a major beverage company - and looks to bring a global outlook, strategic thinking and group leadership to this role.

Richard is a home and away season-ticket holder who has followed the Albion since his first game in 1974. He has been an active and vocal member of the Albion Assembly since its launch in 2015. He will represent the Assembly on the Fan Advisory Board. He is passionate about meaningful fan engagement and believes it is vital fans’ concerns, ideas and feedback are not only heard but listened to by the club’s leadership.

Christian is a lifelong Baggies fan, attending his first game at the age of six and is now a proud home season-ticket holder. Outside of football, he works in the charity and education sector, bringing significant experience in representation, democratic processes, and governance. With a strong commitment to community and accountability, Christian combines his love for the Baggies with a career dedicated to making a positive impact.

Clare is a season ticket holder of more than 30 years and feels privileged to represent the supporter group All Access Albion on the Fan Advisory Board. She currently works in a senior role with the Ministry of Justice with previous work in the education sector. At the FAB, Clare reflects the views of a group of Albion supporters either with a disability or health condition themselves, or with personal experience of the challenges faced by disabled people when attending football matches. She attends matches home and away with her disabled teenage son.

All Access Albion’s agenda is clear:

Adaptability 

Liaising and Learning 

Breaking barriers 

Inclusivity

Openness 

No voice goes unheard

Shin has been a season ticket holder for more than 30 years and is Chair of Apna Albion supporters’ group that he represents on the Fan Advisory Board. He also travels to watch England play home and away when he can. He previously served a three-year term on the National Council of the Football Supporters’ Association and has worked as a Senior Leader and Director at two professional football club foundations and Chairs the Inclusion Advisory Group at a County FA. Nationally he supports The FA as an EDI Community of Practice Ambassador.

Hannah is a fourth-generation Albion fan and long-standing season-ticket holder of more than 25 years. Formerly a Deputy Headteacher, she now works as an adviser to primary and secondary schools across the local area. Hannah also holds a Business Management degree and contributes to a range of strategic boards, bringing extensive experience in leadership, resource management, logistics, and community engagement.

Dean has been watching the Baggies since the 1960s and is a home and away season-ticket holder, with experience of watching Albion play in 21 countries. He is Chairman of the Warwick Baggies, a committee member of the club’s official supporters’ club, an Albion Assembly member, runs BATS (Baggies Abroad Travel Service) and is a member of Shareholders for Albion. Dean brings extensive formal experience of representing fans and is the author of three Albion books: Born to be a Baggie (parts 1 & 2) and Proud to be a Baggie.

Sarah has been a Baggie from birth, attending her first game with her brothers in 1993, before purchasing her first season ticket after the launch of Proud Baggies, the LGBTQ+ supporters’ group she represents on the Fan Advisory Board. Sarah is the Deputy CEO of NUS UK, and Chair of the Board of a youth engagement charity.

Ben is a long-standing Birmingham Road End season-ticket holder, who attended his first game in 1993. He has travelled far and wide in the pursuit of football, visiting 127 stadiums in 19 countries. Ben lives more than 100 miles from The Hawthorns and aims to give a voice to fans who support the club from outside the local area. Away from football, he is an auditor with significant experience in financial services.