Albion announce BarberBoss as Official Sleeve Sponsor & Official Shaving Partner

The Barber Boss logo on the sleeve of an Albion shirt.

West Bromwich Albion Football Club is delighted to announce a collaboration with award winning men’s grooming brand BarberBoss.

BarberBoss will be Albion's Official Sleeve Sponsor and Official Shaving Partner for the 2023/24 season.

The partnership will see BarberBoss become the Baggies' first sleeve sponsor in the club’s history while competing in the Championship.

BarberBoss is a registered British grooming brand for men, women & pets owned by Elite Capital Ltd, based in Birmingham. Within the first three years, Barber Boss received over 16,000 customer ratings and reviews in the UK and seven EU countries such as Germany, France, Italy and the Netherlands.

​As a result of these positive reviews, BarberBoss won several awards such as:

  • The Amazon's "Top 10 Best Hair clippers for Men"
  • "Top 10 Cutting Kits” in the UK and EU Markets: Germany, France, Spain, etc in 2020 2021 & 2022
  • "The Top Valued Hair Clippers for Men" in 2021 by UK Best Reviews Guide
  • "The Best Budget Hair Clipper" by The Gadgets-Review
  • "10 Best Hair Clippers: A Complete Buying Guide" in 2021 and 2022 by The Review 10 Best

Company director Ray Shi said: "We are immensely thrilled to be partnering with West Bromwich Albion for the 2023/24 season.

"This collaboration embodies our shared commitment to excellence and innovation.

"As a Birmingham-based brand, the unity with such a renowned football club from our own backyard is especially poignant.

"It's a fusion of two entities that stand for passion, drive, and community. We eagerly look forward to the synergy this partnership brings, and are confident that together, we'll create memorable moments both on and off the pitch." 

Albion Head of Commercial, Tomasz Chadwick, added: "We’d like to extend our warmest welcome to BarberBoss as they join the club’s partnership portfolio.

"This partnership signifies more than a collaboration. It's a testament to the strength of local businesses working together.

"We are delighted BarberBoss are entrusting us with this opportunity to support their future growth and we’re excited to work together on an engaging activation schedule over the course of the season. As well as unique content, Baggies fans can look forward to special discounts from this innovative and award winning brand.

"We also wanted to express our appreciation to BarberBoss for agreeing to change their brand colours to align with our playing shirts."

BarberBoss are also offering Baggies fans an exclusive 20% discount when purchasing any trimmers directly from their website, using the code 'WBA20'.