West Bromwich Albion are pleased to announce the extension of their partnership with Immense Group.
The deal will once again see their brand Mega Riches feature on the back of both the men’s and women’s first-team shirts for the 2025/26 season.
The renewal builds on the success of the relationship last campaign, when Mega Riches debuted on the jersey and delivered impactful activations and engagement with Baggies fans throughout the year.
Tomasz Chadwick, Head of Commercial at Albion, said: “We are pleased to continue our partnership with Immense Group and their brand Mega Riches for another season.
“The support they provide to both our men’s and women’s teams is greatly valued, and the creative ways they engaged with our fanbase last season were a real highlight. We look forward to building on that success together in the upcoming campaign.”
Marco Trucco, Chief Marketing Officer at Immense Group Ltd, added: “Mega Riches is a young casino brand created by a gaming company with a long-standing heritage, so it feels natural to introduce it to West Brom supporters and football fans who connect with roots and reputation.
“Mega Riches is a regulated, secure and genuine gaming site for UK players and we value West Brom’s decision to partner with an established, UK-focused gaming group.
“Throughout the 2025/26 season, Mega Riches will continue to run a series of exciting fan-facing initiatives, including hospitality giveaways, match ticket prizes and signed merchandise competitions.”
Both parties also remain committed to promoting responsible gambling.