Albion will honour 125 years at The Hawthorns with a specially-designed home kit for the 2025/26 season.
The contemporary blue-and-white-striped shirt – designed by the club and Technical Partner Macron – draws inspiration from the jersey worn when the Baggies first walked out at The Hawthorns in 1900.
• Club shop open 10am-8pm on Friday
Tony ‘Bomber’ Brown – the player who holds the record for most appearances at The Hawthorns – stars in the club’s kit launch video and the quote affixed to his statue - “The moment I walked into The Hawthorns, I felt I was home” – features on the internal tape.
The inside neckline includes an image of The Hawthorns, while anniversary logos adorn the front and back of the shirt – which will be worn with navy socks and white shorts by the men’s first team, while the women’s first team will continue to wear navy shorts and socks.
An internal QR code – which can be scanned with a smartphone – will bring the kit to life throughout the anniversary campaign, with newly-appointed Club Historian Dave Bowler curating 125 unique pieces of Hawthorns content.
The club shop will be open 10am-8pm on Friday, 9am-5pm on Saturday and 10am-4pm on Sunday, to mark the kit launch, before returning to normal opening hours from Monday, June 30. Home shirts are priced £59.99 adults and £44.99 juniors, with shorts priced £29.99 adults and £24.99 juniors, while socks are available from £14.99. A limited number of long sleeve adult shirts are available for £64.99.
Every supporter who buys the new home shirt before August 1 will receive an A5 postcard featuring the poem narrated by Tony Brown in the kit launch video and a ‘Bomber’ moustache to create their very own memories. Fans can post their photos on social media using the hashtag #BomberMoustache – and the club will share its favourites.
A limited-edition run of 125 shirts, numbered 1-125 and featuring a silver logo, will be available to purchase later this summer.
