Albion are excited to welcome supporters back to The Hawthorns for Saturday's Sky Bet Championship showdown with Hull City (ko 3pm).
There are plenty of activities to enjoy and participate in both before and after the contest.
The Fan Zone will open from midday until 2.45pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer in the Fan Zone including fun inflatable challenges put on by the Albion Foundation, as well as a number of interactive, inflatable and wooden games including hammer & axe throwing, basketball shootout, puck wars and more!
There's live football on the big screen - Coventry City's clash with Southampton at the CBS Arena (ko 12.30pm) - and live music from Call Me Unique.
Fans can take advantage of plenty of food and drink options and purchase Baggies merchandise – including all three 2025/26 replica kits - at the retail wardrobes.
The club shop will be open from 9am until kick-off, before reopening after the final whistle for a further 30 minutes. Supporters can make the most of March madness offers in-store, including 45% off all 2025/26 adult and junior replica shirts.
After full-time, supporters with a valid match ticket from all stands are invited to visit the post-match bar which is situated in the middle of the East Stand and can be accessed via gate 12. New TVs and lightning have been installed this season, with benches and tables also in place.
Live football will be shown on the screens – the Premier League encounter between Arsenal and Everton at Emirates Stadium (ko 5.30pm).
Feeling peckish after 90 minutes? Discounted food will be available while stocks last.
The post-match bar will open immediately following the final whistle and will remain open until the conclusion of the 5.30pm game. It will be open for all weekend lunchtime or afternoon kick-offs, but will not operate after night games.
Foundation Day 2026
The showdown with the Tigers marks this season's dedicated Foundation Day. This year’s occasion will shine a light on the Cancer Kickers Programme, celebrating its impact and raising awareness of cancer, early intervention, and the power of staying active throughout treatment and recovery.
A spotlight on Cancer Kickers
Cancer affects one in two people during their lifetime, and the Foundation’s Cancer Kickers initiative offers a safe, supportive space for those living with or recovering from cancer. Participants build physical and mental wellbeing, regain confidence, and connect with others who understand their journey. Foundation Day will bring the programme to the forefront, uniting the Albion family to raise awareness and vital funds to sustain this life-changing work.
Prostate Cancer & Sandwell and West Birmingham NHS Trust
We’re teaming up with Prostate Cancer UK and the NHS to raise awareness of prostate cancer, the most common cancer in the UK. 1 in 8 men will receive a diagnosis, and your risk doubles if you’re Black. Every year, around 10,000 men in the midlands are diagnosed with prostate cancer.
Check your risk of prostate cancer
There is reason for hope. The new National Cancer Plan for England sets out a clear ambition: by 2035, three in four people diagnosed with cancer will survive at least five years or live well beyond their diagnosis. Reaching that goal means earlier diagnosis, faster treatment and more personalised care.
Come and speak with the team in the fanzone to find out more.
Pre‑match: Awareness, action and solidarity
The Fanzone will open at 12pm, with a strong focus on health, support and early detection.
NHS cancer nurse specialists from Sandwell and West Birmingham NHS Trust will host an activation area, offering prostate cancer risk checks based on age, family history and ethnicity. They will also be available to discuss wider cancer risks and answer questions from supporters, so everyone is welcome and encouraged to stop by, ask questions, and get clear information from experts.
Representatives from Prostate Cancer UK, NHS and Trust in Care will be on hand to provide guidance and support.
In a powerful show of solidarity, former Albion favourite Andy Johnson will have his head shaved live in the Fanzone, in partnership with BarberBoss, raising funds and awareness for the cause. Supporters are encouraged to gather, cheer him on and donate. Click here for more details.
Foundation staff and Cancer Kickers participants will be collecting donations around the stadium before kick-off and again at half-time.
Fans can also support by taking part in the Foundation's matchday lottery, Baggies Bonanza, with tickets available online or from sellers around The Hawthorns. This fixture will be the final bonus prize fixture of the season, so keep your eyes peeled for the bonus prize!
Cancer Kickers participants will proudly serve as flag bearers as the teams walk out, marking a poignant moment for everyone involved.
- WBA & Hull City players will be led out by NHS nurses as a show of solidarity.
Half-time: Cancer Kickers vs Albion Legends
The interval will see the action return to the pitch as the Cancer Kickers take on a team of Albion legends in a walking football fixture. The legends’ line-up will include Bob Taylor, Andy Hunt, Daryl Burgess, Mark Grew, Kevin Kent, Joe Mayo, Gary Hackett, Brendon Batson and the iconic Tony “Bomber” Brown.
Post‑match: Signed shirts auction
After the final whistle, all match‑worn shirts will be signed and auctioned on the club website, with 100% of proceeds going directly to The Albion Foundation to support programmes like Cancer Kickers.
Supporters can also donate at any time by texting TAF(AMOUNT) to 70470.
Together, the Albion community can raise awareness, champion early detection, and ensure that no one faces cancer alone.
