West Bromwich Albion have launched their home kit for the 2026/27 campaign – a strip inspired by the pride, tradition and identity that unites the Baggies family.
The jersey, which has been designed by the club and its technical partner Macron, celebrates everything that makes the football club unique.
Rooted in our heritage and proudly featuring the iconic navy-blue-and-white stripes, as well as red trim around the collar and the sides, the new home shirt reflects generations of supporters who have worn the badge with pride throughout the years.
The logo of the club’s primary partner, Ideal Heating, is visible on the front of the jersey, while Albion’s famous ‘WBA’ italic crest adorns the back of the collar.
Baggies fans will notice familiar Albion family faces in this season’s launch material – both photos and video. Three legends for three different reasons – the club’s second-highest appearance maker, Ally Robertson, Official Supporters’ Club chairman, John Homer and fundraiser-extraordinaire, ‘Blind Dave’ Heeley – all feature, as well as a number of The Albion Foundation staff members, including 2025/26 Premier League Community Captain Kadeem Jordan.
Home shirts are priced £59.99 adults and £39.99 juniors, with shorts priced £29.99 adults and £24.99 juniors, while socks are available from £16.99 adults and £14.99 juniors. Long sleeve adult shirts are priced £64.99. All infant and baby kits are available from £39.99.
Supporters can place orders online here.
Personalisation costs £15, while Sky Bet Championship badges can be added for £5 on both adult and junior shirts.
The club shop will be open from 10am – 8pm on Thursday, July 16, with the Albion Alcove open from 9am – 5pm.
No matter where your journey begins, all roads lead to the Albion.
