Albion are excited to welcome supporters back to The Hawthorns on Saturday afternoon.
There are plenty of activities to enjoy before, during and after the encounter with Rovers (ko 3pm). Here's everything you need to know ahead of your visit.
Fan Zone
The Fan Zone, located opposite the West Stand and Birmingham Road End corner in the Greggs car park, will be open from midday until 2.45pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer, including live music from Vintage Got Soul and a number of inflatable challenges put on by The Albion Foundation. Supporters can also watch live football on the big screen – the Sky Bet Championship clash between Middlesbrough and Cardiff City, which kicks off at 12.30pm.
Baggies fans can stock up on official merchandise, with a retail wardrobe, provided by the club shop, present in the Fan Zone this weekend. The club shop will be open from 9am until kick-off, before reopening after the final whistle for up to 60 minutes.
Supporters will continue to enjoy a brand-new food and drink offering this season, following the club’s partnership with Freemans Event Partners - an award-winning event provider working with some of the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences.
Fans can tuck into classic burgers and fries, while those with a sweet tooth can enjoy a wide selection of pick and mix sweets and slush and iced coffees.
Three bars will be open ahead of kick-off, giving fans the chance to grab a drink, take a seat and soak up the pre-match atmosphere before entering into the stadium.
The Fan Zone will feature a designated seating area with tables and benches, providing space to sit, eat and enjoy the pre-match entertainment. Two toilets and one accessible toilet will also be available.
Family Stand activities
The activities will continue inside The Hawthorns, with two dedicated coves in the West Stand concourse featuring a basketball arcade and a time crisis arcade game for supporters to enjoy before kick-off and during the interval.
Refreshments outside The Hawthorns
The food and drink offering will to extend beyond the Fan Zone, with three additional concession units located around the exterior of The Hawthorns.
Supporters can find the units outside the East stand, and the home and away section of the Smethwick End.
A selection of matchday classics, including burgers and hot dogs will be served outside the Smethwick End and outside the East Stand.
New matchday specials at The Hawthorns
Albion are delighted to introduce a brand-new range of matchday specials, available for supporters to enjoy throughout the 2026/27 season at The Hawthorns.
As part of the club’s ongoing commitment to enhancing the supporter experience, the Baggies' in-house catering team has developed a series of upgraded food offerings designed to bring even more flavour to matchdays in B71.
Following the recent success of winning gold for Overall Matchday Hospitality Experience at the Stadium Events & Hospitality Awards, the team is continuing to focus on delivering improvements across both the club’s hospitality areas and the general concourse experience.
The specials will run for two to three home fixtures at a time, rotating throughout the season to give supporters a wider variety of options alongside the usual matchday favourites.
Supporters in the East Stand, Birmingham Road End and West Stand will be able to purchase the new loaded chilli nachos. In addition to the rotating specials, a new ‘Panjabi Grill’ chicken tikka & fries will be available throughout the season across all four stands, bringing authentic Punjabi flavours to matchdays at The Hawthorns. The pizza special of the day will be BBQ chicken and sweetcorn.
Both the matchday specials and the chicken tikka & fries will be priced at £8.50 and available to purchase from the moment turnstiles open. Supporters are encouraged to arrive early, as only a limited number of specials will be prepared for each fixture. Further dishes will be revealed across the course of the campaign, giving supporters even more to look forward to on every visit to The Hawthorns.
Hawthorns helpers
Lookout for our Hawthorns Helpers around the ground on Saturday.
Wearing their bright pink uniforms and carrying 'Here to Help' flags, the team will be positioned at key points around the stadium to assist with directions, answer questions and help supporters throughout their matchday journey.
Post-match entertainment
The post-match bar will be open again once again this term. Entry is free for all season ticket holders, with the bar staying open for 90 minutes after the full-time whistle.
There will be even more live football to watch, too. Newcastle United’s Premier League encounter with Aston Villa (ko 5.30pm).
Additional information
Young Baggies can now select a free piece of fruit across all stands at The Hawthorns, extending the initiative beyond the Family Stand for the rest of the season.
The club has also built two new refreshment kiosks in the Birmingham Road stand concourse, with the primary aim of providing fans with increased access to draught beer, soft drinks and hot beverages and easing congestion in the central area.
Phone charging stations provided by FUZE will continue to be in place around The Hawthorns. Supporters can take advantage of free charging using the code 'CHARGEUP2026'. The code can be used by anyone at checkout and is available on a one-per-person basis.
Sensory packs and ear defenders will also be available to purchase from the club shop, helping those who may benefit from additional sensory support to feel more comfortable throughout their matchday. Simply speak to a member of the club shop team to request one.
Andy Gulch will be our Stadium DJ, working behind the scenes to bring our matchday music to life and build the atmosphere across The Hawthorns.
West Bromwich Albion are proud to continue to offer free sanitary products for women across all toilets within the concourse.
Together Against Racism campaign
Albion are proud to support Together Against Racism when they host Blackburn Rovers this weekend.
The campaign, which takes place across the league from October 16-26, unites the EFL and all 72 clubs in challenging racism wherever it occurs - and reinforces the message that racism has no place in football, online or within our communities.
At the Baggies, we remain committed to creating an environment where everyone feels welcome, valued and able to enjoy football free from racism and all forms of discrimination.
A key focus of this season's Together Against Racism campaign is encouraging supporters to report racism directly to clubs as soon as it happens. Evidence from across the EFL shows that early reporting gives clubs, stewards and authorities the best opportunity to identify offenders and take action.
Last season, 63 per cent of live racism incidents reported directly to clubs resulted in an individual being identified and action being taken, making direct reports more than twice as effective as incidents reported after a match. Almost nine in every 10 successful identifications came from reports made directly to clubs on matchday.
If you witnessracism inside The Hawthorns, you are urged to report it immediately. Supporters can report incidents of racism or discrimination directly to Albion by notifying your nearest steward, or calling/texting the dedicated hotline on 07929 221878.
The strength and power of football lies in its ability to unite people and create a sense of belonging but that can only happen when everyone feels respected and welcome. Reporting incidents of racism plays an important role in helping us achieve that.
Your report can make a real difference, helping us investigate concerns, take appropriate action and create a better matchday experience for all our supporters. Together, we can all ensure football remains a place where everyone belongs.
Albion’s players will be wearing special ‘Together Against Racism’ warm-up t-shirts on Saturday to help raise awareness of the campaign.
