West Bromwich Albion have an opportunity to record back-to-back victories in the Sky Bet Championship on Saturday afternoon when they host Blackburn Rovers (ko 3pm).
The Baggies responded positively to two straight setbacks by coming from behind to beat Wrexham at The Racecourse Ground on Tuesday night, with Isaac Price and Aune Heggebø both on target inside the final 11 minutes.
Visitors Blackburn, managed by former Albion boss Tony Mowbray, also won in midweek. They claimed a 1-0 triumph at Bristol City on the same night James Morrison's men were victorious in North Wales. Oladapo Afolayan scored the only goal at Ashton Gate, a strike which moved Rovers onto 15 points from their first 10 matches.
The two fixtures between the two clubs in 2025/26 were tight, with the Baggies claiming a 1-0 success at home on the opening day before securing a goalless draw at Ewood Park in early April.
LIVE matchday coverage
Supporters can listen to live audio commentary of Albion's battle with Blackburn.
Audio passes are available to purchase here.
WBA Radio duo Gez Mulholland and former player, Andy Johnson, will provide live coverage from The Hawthorns, starting from 2.45pm.
Details for video streaming on WBA TV will be available here at the earliest possible opportunity.
As always, supporters are kindly asked to direct any questions or complaints about WBA TV or WBA Radio to wbatvsupport@streamamg.com.
The club are unable to answer queries about WBA TV or WBA Radio sent to fans@wbafc.co.uk, myalbion@wbafc.co.uk or enquiries@wbafc.co.uk.
Regular updates will also be posted across the club's social media channels throughout the day.
The visitors
Blackburn Rovers have made a really promising start to the 2026/27 season and head to The Hawthorns sat comfortably in the top half of the division after the first ten Championship fixtures.
Rovers, who, like Albion, were locked into a relegation battle in the second half of the previous term, have already collected 15 points having won four and drawn three of their second-tier encounters.
They'll arrive in the West Midlands on a four-match unbeaten run. Saturday's guests have taken 10 points from the 12 on offer during that time, recording triumphs against Millwall, Cardiff City and Bristol City most recently on Tuesday night, as well as earning a draw down at Portsmouth.
The Lancashire outfit, now into their ninth consecutive campaign in the Championship, have also picked up impressive results against Wolves (2-2 away from home) and Middlesbrough (2-1 win at Ewood Park) so far this year.
They are managed by a man Albion fans know extremely well - Tony Mowbray. The 62-year-old was reappointed Blackburn boss in the summer after spending more than five years at the club in the same position between 2017 and 2022.
Mowbray has also had two spells in charge of West Bromwich Albion. He helped guide the club to the Championship title in 2007/08 and returned in January 2025 before leaving towards the end of that season.
Albion's last five results against Rovers
Blackburn Rovers 0-0 Albion
April 2026, Sky Bet Championship
Albion 1-0 Blackburn Rovers
August 2025, Sky Bet Championship
Albion 0-2 Blackburn Rovers
February 2025, Sky Bet Championship
Blackburn Rovers 0-0 Albion
October 2024, Sky Bet Championship
Albion 4-1 Blackburn Rovers
January 2024, Sky Bet Championship
Check out the highlights of Albion's 1-0 home win against Blackburn Rovers below.
Classic clash
Albion defeated Rovers 3-2 at The Hawthorns in a Championship fixture in August 2019.
Bradley Dack gave the visitors an extremely early advantage, but efforts from Matt Phillips, Jake Livermore and Grady Diangana had the Baggies in control heading into the closing stages of the first 45.
Rovers pulled one back on the stroke of half-time through Bradley Johnson, but Slaven Bilic's team held on to pick up all three points.
Check out the highlights below.
Did you know...?
Albion have lost just one of their last eight home matches against Blackburn - a 0-2 reverse in February 2025. The Baggies have won four and drawn three of the other seven.
There have been just three goals scored in the last four meetings between West Bromwich Albion and Blackburn Rovers, with two of those four ending goalless.
James Morrison will be coming up against his former boss Tony Mowbray for the first time as a head coach. Mowbray brought Morrison to the club in the summer of 2007, with the Scot featuring 73 times in navy-blue-and-white stripes for the now Blackburn gaffer.
The Baggies will have their sights set on securing back-to-back Championship victories for the third time already this season. Morrison's team beat Norwich City and then Burnley in August, as well as Watford and Derby County in September.
Blackburn have the chance to win three games in-a-row for the first time since a run of three between October and November in 2025. They head into the encounter on the back of triumphs over Cardiff City and Bristol City.
Ticket details
Tickets are on general sale for Albion's home match against Blackburn Rovers.
Blackburn visit The Hawthorns on Saturday, October 17 (ko 3pm).
Prices start from £32 adults, £27 seniors (65+), £22 20-25s, £15 under-20s, £12 under-17s and £8 under-14s. Disabled supporter tickets are available from £22.
Secure a seat online, in person via the East Stand Ticket Office, or by calling 0121 227 2227.
Please note, tickets will once again be delivered via the ‘WBA Tickets On The Go’ app this season.
The app is available to download on smart devices from the Apple Store here and the Google Play Store here.
Baggies fans unable to use a smart phone to enter the stadium will need to contact the Ticket Office.
When buying online, supporters will need to be logged into their My Albion account linked to their ticketing ID. Click here for instructions.
Hospitality
Various hospitality options remain available for the game against Blackburn, which is classified as a Silver fixture.
Fans can explore Albion's match brochure here - make a booking by clicking here, calling the team on 0121 524 3455, or by emailing hospitality@wbafc.co.uk.
For the fans
Albion are excited to welcome supporters back to The Hawthorns on Saturday afternoon.
There are plenty of activities to enjoy before, during and after the encounter with Rovers (ko 3pm). Here's everything you need to know ahead of your visit.
Fan Zone
The Fan Zone, located opposite the West Stand and Birmingham Road End corner in the Greggs car park, will be open from midday until 2.45pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer, including live music from Vintage Got Soul and a number of inflatable challenges put on by The Albion Foundation. Supporters can also watch live football on the big screen – the Sky Bet Championship clash between Middlesbrough and Cardiff City, which kicks off at 12.30pm.
Baggies fans can stock up on official merchandise, with a retail wardrobe, provided by the club shop, present in the Fan Zone this weekend. The club shop will be open from 9am until kick-off, before reopening after the final whistle for up to 60 minutes.
Supporters will continue to enjoy a brand-new food and drink offering this season, following the club’s partnership with Freemans Event Partners - an award-winning event provider working with some of the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences.
Fans can tuck into classic burgers and fries, while those with a sweet tooth can enjoy a wide selection of pick and mix sweets and slush and iced coffees.
Three bars will be open ahead of kick-off, giving fans the chance to grab a drink, take a seat and soak up the pre-match atmosphere before entering into the stadium.
The Fan Zone will feature a designated seating area with tables and benches, providing space to sit, eat and enjoy the pre-match entertainment. Two toilets and one accessible toilet will also be available.
Family Stand activities
The activities will continue inside The Hawthorns, with two dedicated coves in the West Stand concourse featuring a basketball arcade and a time crisis arcade game for supporters to enjoy before kick-off and during the interval.
Refreshments outside The Hawthorns
The food and drink offering will to extend beyond the Fan Zone, with three additional concession units located around the exterior of The Hawthorns.
Supporters can find the units outside the East stand, and the home and away section of the Smethwick End.
A selection of matchday classics, including burgers and hot dogs will be served outside the Smethwick End and outside the East Stand.
New matchday specials at The Hawthorns
Albion are delighted to introduce a brand-new range of matchday specials, available for supporters to enjoy throughout the 2026/27 season at The Hawthorns.
As part of the club’s ongoing commitment to enhancing the supporter experience, the Baggies' in-house catering team has developed a series of upgraded food offerings designed to bring even more flavour to matchdays in B71.
Following the recent success of winning gold for Overall Matchday Hospitality Experience at the Stadium Events & Hospitality Awards, the team is continuing to focus on delivering improvements across both the club’s hospitality areas and the general concourse experience.
The specials will run for two to three home fixtures at a time, rotating throughout the season to give supporters a wider variety of options alongside the usual matchday favourites.
Supporters in the East Stand, Birmingham Road End and West Stand will be able to purchase the new loaded chilli nachos. In addition to the rotating specials, a new ‘Panjabi Grill’ chicken tikka & fries will be available throughout the season across all four stands, bringing authentic Punjabi flavours to matchdays at The Hawthorns. The pizza special of the day will be BBQ chicken and sweetcorn.
Both the matchday specials and the chicken tikka & fries will be priced at £8.50 and available to purchase from the moment turnstiles open. Supporters are encouraged to arrive early, as only a limited number of specials will be prepared for each fixture. Further dishes will be revealed across the course of the campaign, giving supporters even more to look forward to on every visit to The Hawthorns.
Hawthorns helpers
Lookout for our Hawthorns Helpers around the ground on Saturday.
Wearing their bright pink uniforms and carrying 'Here to Help' flags, the team will be positioned at key points around the stadium to assist with directions, answer questions and help supporters throughout their matchday journey.
Post-match entertainment
The post-match bar will be open again once again this term. Entry is free for all season ticket holders, with the bar staying open for 90 minutes after the full-time whistle.
There will be even more live football to watch, too. Newcastle United’s Premier League encounter with Aston Villa (ko 5.30pm).
Additional information
Young Baggies can now select a free piece of fruit across all stands at The Hawthorns, extending the initiative beyond the Family Stand for the rest of the season.
The club has also built two new refreshment kiosks in the Birmingham Road stand concourse, with the primary aim of providing fans with increased access to draught beer, soft drinks and hot beverages and easing congestion in the central area.
Phone charging stations provided by FUZE will continue to be in place around The Hawthorns. Supporters can take advantage of free charging using the code 'CHARGEUP2026'. The code can be used by anyone at checkout and is available on a one-per-person basis.
Sensory packs and ear defenders will also be available to purchase from the club shop, helping those who may benefit from additional sensory support to feel more comfortable throughout their matchday. Simply speak to a member of the club shop team to request one.
Andy Gulch will be our Stadium DJ, working behind the scenes to bring our matchday music to life and build the atmosphere across The Hawthorns.
West Bromwich Albion are proud to continue to offer free sanitary products for women across all toilets within the concourse.
