Albion will proudly don Poppy-adorned jerseys during the upcoming fixtures against Fulham and Tottenham Hotspur in support of The Royal British Legion.
As we mark 75 years since the end of World War II, The Royal British Legion is honouring the service and sacrifice of our Armed Forces who came together to defend our way of life then, but also those who continue to do so today.
The Legion’s work is more vital than ever this year as the charity supports communities through additional hardships due to the COVID-19 pandemic, from those struggling with social isolation, financial difficulties and unemployment, to others who have lost loved ones or are facing the threat of homelessness.
The signed, match-worn shirts will be sold in an online auction to raise much-needed funds for the charity.
The club will pay its own tributes to the fallen at the home fixture against Tottenham on Saturday, November 7, further details of which will be announced in the week leading up to the game.
For the first time supporters can also add a poppy to their own shirt – by buying a new one in store or by bringing a previously-purchased 2020/21 jersey to one of our retail outlets. The club will make a donation to the RBL for every Poppy printed on a shirt.
Supporters wishing to add a Poppy to a shirt they already own will be charged £5, with all profits going to the charity. Owing to COVID-19 protocols, shirts brought into store will need to be placed in quarantine for three days before a Poppy can be applied.
Alternatively, Baggies fans can back the 2020 campaign by purchasing a dual-branded pin badge for £4.99. All profits will again be donated to The Royal British Legion.
The Premier League’s Poppy Appeal support has seen more than £2.3million raised for the Legion since the partnership began in 2012.
Claire Rowcliffe, Director of Fundraising at The Royal British Legion said: “The pandemic has had an overwhelming impact on people’s livelihoods and way of life, leaving some in the Armed Forces community in dire need of urgent help and support.
“We are extremely grateful for the support that Premier League clubs and the football community show the Poppy Appeal every year. The Legion’s work is entirely dependent on the public’s generous support, and this year we need that support more than ever, so we can ensure that those who have served and sacrificed on our behalf are looked after. Every poppy counts.”
To donate to this year’s Poppy Appeal or for more details on the match-worn shirt auctions visit www.premierleague.com/poppy.