The club’s online ticketing website, tickets.wba.co.uk, remains the cheapest place to buy a season ticket.

Click here to buy a season ticket

Alternatively, supporters can purchase season tickets in person at the club’s East Stand Ticket Office or by calling 0121 227 2227. Please note, season tickets purchased by calling or visiting the Ticket Office will be subject to a £10 additional charge for supporters aged 14 and over. 

Please click here to view the ticket office opening hours.

Tickets for next season will appear in the Tickets OnTheGo app after fixtures for the 2025/26 campaign have been confirmed in June. 

The QR code for each fixture will become live on the morning of each game.

Once logged in go to the community section under your account and then click on 'Friends and Family'. You will need to add their supporter number and surname.

Simply add the required seats to your cart and at the checkout assign each ticket to your family/friend.

Please ensure they have the correct date of birth on their registered account to correspond with the relevant tariff being purchased.

If you find that your family/friend is greyed out on the drop down list then the age doesn’t match the ticket tariff and you will not be able to proceed with the booking.

Click here to buy a season ticket

Tickets for personal carers, who are registered as your friends and family, can be found by clicking ‘RESERVED TICKETS’ once logged in to your ticketing account. Click below, to access your reserved ticket(s):

Click here to buy a season ticket

To add a personal carer to your registered friends and family, go to the community section under your account and then click on 'Friends and Family'. You will need to add their supporter number and surname.

Yes, supporters can purchase their season ticket by a variety of methods, including debit card and credit card.

The club offers supporters the opportunity to purchase a 2025/26 season ticket via V12, subject to approval, in 10 monthly payments. 

Click here to view the V12 Finance prices

To apply to purchase via V12 follow the normal renewal process and choose V12 as your payment method at checkout.

Yes, supporters who pay using cash or card can redeem Ticket Exchange credit when purchasing a 2025/26 season ticket. 

However, supporters who choose to pay via V12 will be unable to use Ticket Exchange credit as part of an online transaction. 

Supporters who wish to use Ticket Exchange credit as part of a V12 purchase can do so in person at the ticket office or by calling 0121 227 2227. Fans choosing this method will not be subject to the £10 additional charge. 

Safe standing areas permit supporters to stand for the duration of a match. Standing is not required in these areas, however, supporters risk restricted pitch views if they are seated when surrounded by standing supporters. These areas are introduced to help keep supporters safer while standing and enhance the spectator experience.

Albion are delighted to confirm safe standing will be installed at The Hawthorns ahead of the 2025/26 season. The works will result in almost 4,000 seats in the home and away areas of the upper Smethwick End, as well as Millennium Corner, converted to safe standing. 

2024/25 season ticket holders who renew for the 2025/26 campaign will receive 1500 loyalty points. New 2025/26 season ticket holders will receive 1000 loyalty points. All season ticket holders will continue to accrue five loyalty points for each home league game and an additional five loyalty points for each game they attend. 

Supporters will have the option to resell their tickets for individual fixtures via the official ticket exchange platform. The Ticket Exchange allows season ticket holders to list their seat for resale in the event they are unable to attend a home fixture. 

Season ticket holders will receive a credit, equivalent to the pro-rata cost of their match ticket, minus a £1 selling fee, when their seat is sold. Supporters will be able to use accrued credit to purchase additional match tickets, cup tickets, or even their 2026/27 season ticket.

The Club will confirm the date season tickets can be uploaded to the Ticket Exchange upon the publication of the 2025/26 fixture schedule. 

Albion will host Ticket Office coffee mornings from 10am to 12pm every Friday – providing fans one-to-one support and tutorials on downloading and using the WBA Tickets OnTheGo app, in addition to any other technical ticketing assistance fans require.  

Ticket Office coffee mornings, which will include complimentary hot beverages, will begin on Friday, March 7 and will continue every Friday until the start of the 2025/26 campaign. 

Alternatively, supporters are welcome to visit the Ticket Office during normal opening hours or call 0121 227 2227 for further assistance. A video tutorial and digital guide to using the WBA Tickets OnTheGo app can be found, here. 

Click here to view more information on the WBA TicketsOnTheGo App

Season tickets for the 2025/26 campaign will be delivered to the WBA Tickets OnTheGo app. The app can be downloaded from your preferred app store using the links below or using the link in your ticket confirmation. 

It is essential that you use the same email address that was used to purchase your season ticket. 

Download The WBA TicketsOnTheGo App from The Apple Store 

Download The WBA TicketsOnTheGo App from The Google Play Store

Supporters who do not own a smartphone can have their ticket uploaded to the smartphone of an accompanying friend or family member and no internet access is required to use the WBA Tickets OnTheGo app to enter the stadium.   

In the event a supporter does not own a smartphone and does not enter the stadium with a friend or family member who does, paper tickets will be made available. Please note, stilecards will no longer be in use. Please read on for information on how the club will help support the transition to the WBA Tickets OnTheGo app.    

Tickets for next season will appear in the Tickets OnTheGo app after fixtures for the 2025/26 campaign have been confirmed in June. 

The QR code for each fixture will become live on the morning of each game.

Yes, you can have multiple tickets on one smartphone. You can scan your family or friends into The Hawthorns or transfer their ticket via the WBA Tickets OnTheGo app to download onto their phone.

All home replica shirts and infant home kits purchased as part of the deal will be available to collect from the stadium store or dispatched upon the official release of the 2025/26 kits, which will be communicated to eligible supporters in due course. 

Should supporters have any questions or queries about the bundle, they are encouraged to email shirtbundle@wbafc.co.uk.