Part Season Ticket FAQs

6th May

Please find below some Frequently Asked Questions regarding 2023/24 season tickets. If you have a query that is not answered by the below please contact the Ticket Office by calling 0121 227 2227 or email opening hours can be found here.

Season Ticket FAQs

I’m not a current season ticket holder, can I buy a season ticket?

Yes, part season tickets are on sale to all supporters. If you purchase now you can select from any of the seats not taken by a current season ticket holder.

How can I pay for a season ticket?

You can pay in full online with a credit or debit card payment at or by visiting or calling the Ticket Office on 0121 227 2227. Please click here for Ticket Office opening hours.

The Club reserves the right to withdraw these payment method options at any time.

How much does a season ticket cost?

Part season ticket prices for the 2023/24 season can be found here.

Remember the cheapest way is to buy online and anyone purchasing in person or over the telephone will pay an additional £10 per season ticket.

Why have the age categories changed?

As part of our commitment to encourage families and the next generation of supporters to The Hawthorns, we have adjusted our age categories to ensure younger supporters are not priced out of supporting Albion at home.

The new categories are;

Under 17 – all supporters aged 16 or under on 31st August 2023

17-19 – all supporters aged 17 to 19 on 31st August 2023

20-25 – all supporters aged 20 to 25 on 31st August 2023

Adult – all supporters aged 26 to 64 on 31st August 2023

65+ - All supporters aged 65 or over on 31st August 2023

How do I qualify for a concession price?

We have a number of concession categories, please see below details for the criteria for each.  Please note that all concessionary tickets require a date of birth on file and a digital photograph. You can upload a photo of yourself to your account at, you can have one taken free of charge at the Ticket Office or you can email in a photograph to (please note supporters who have already supplied a photograph previously do not need to do so again).

Supporters qualify for the price categories based on their age on 31st August 2023

Under 17: 16 or under

17-19: Aged 17 to 19

20-25: Aged 20 to 25

Adult: Aged 26-64

Senior: Aged 65 or over

Can I buy my season ticket for a friend or family member at the same time?

If these supporters are on your Friends and Family list, yes you can purchase their season ticket at the same time.

If they are not currently listed in your Friends and Family click here and log in with your My Albion Single Sign On. Click NEW and you’ll be prompted to add the Customer Number and surname of the supporter you’d like to add to your list.

Will I receive a new Stilecard?

For supporters who have not chosen app tickets, new stilecards will be posted w/c 18th December.

If you haven't received your card by the 21st December, please call the Ticket office.

I’ve changed my contact details, what should I do?

You can log in to your My Albion Single Sign On account and update your details on the profile page. If you have not yet created your My Albion Single Sign On account and linked it to your Customer ID please click here for instructions.

I have a child season ticket but would like to bring an adult to a game in their place, is this possible?

You can upgrade your season ticket a maximum of five times per season. To upgrade the season ticket you can either call us on 0121 227 2227 or alternatively go into the Ticket Office on the day of the game and the upgrade can be processed then.  The cost will be the matchday price of the ticket minus the pro rata cost of your junior season ticket for an individual match. There will be a limit to how often this can happen.

I want to purchase online but don’t know my username and / or password, what do I do?

To log in to your ticketing account you will need a My Albion Single Sign On account linked to your Customer ID that can be found on your stilecard. Click here for instructions if you have not yet set up your account.

If you cannot log in to your My Albion Single Sign On Account reset your password by clicking Forgot Password on the Log in page. If you are still having problems logging in please email

What is WBA TV+?

WBA TV+ was launched for the 21/22 season exclusively for season ticket holders and members. Content includes a review of the 2001/02 promotion season, A Trip Down Halfords Lane series with Club Legends, Classic matches, The Lord is my Shep-Pod and full match replays from every game. WBA TV+ can be accessed here.

Season ticket holders automatically get access to WBA TV+ which will include all new releases for the 23/24 season as well as all published content from 21/22.

You’ll need your My Albion Single Sign On account to watch on or the Club’s official app.