Events FAQs

23rd April

We're looking forward to welcoming you to The Hawthorns. Below are some frequently asked questions that you may find useful ahead of your visit. If you have any further queries please call the Events Team on 0121 524 3453 or click here to contact us and select Events from the dropdown menu.


Frequently Asked Questions

How much does it cost to hire a room at The Hawthorns?

It really depends on the number of guests you expect will attend, and how you would like the suite set up. 

We offer a number of solutions from room-hire only to packages that include refreshments, equipment etc.

To get an accurate price please contact our Events Team on 0121 524 3453 to discuss your event and requirements.

What is the maximum number of guests that can be accommodated?

This depends on the type of event and the facility that you wish to use.

Our largest facility can hold up to 300 guests for a conference set-up and 280 for a banquet set-up.

We have facilities that can accommodate smaller groups in a more appropriate setting should your event be on a smaller scale.

If you are planning an event that will be hosting a higher number of guests, talk to us about the options. For example we can host exhibitions in the concourse areas and clients can use multiple suites for the same event and create break out areas.

We want to ensure you find the best venue for you so if we can't accommodate your ideas then we will be completely honest with you.

Is Audio Visual Equipment included in the room-hire rate?

All of our suites are fully equipped with Audio Visual options that will be included with your room-hire. Should you require additional options please discuss your requirements with the Events team.

Do you offer a Day Delegte Rate?

We have both full-day and half-day delegate packages available. Our packages are based on a minimum number of delegates and include the following:

  • Main Meeting Room Hire (8am – 6pm for full day and 8-12 or 1-5 for a half day)
  • Arrival Tea, Coffee, Orange Juice and Mini Danish Pastries or Fresh Fruit
  • Mid-morning Tea, Coffee and Biscuits
  • 2 Course Finger or Fork Buffet Lunch
  • Afternoon Tea, Coffee and Cakes or Fresh Fruit
  • Mineral Water Allocation and Sweets
  • Conference Pads and Pens
  • 6ft tripod screen

Find out more about our Day Delegate Packages here

Can i access the suite the day before my event to set up?

We do allow guests to have access to the suite the day prior to set up, providing that the suite is available. We can confirm the availability of this a week prior to your event taking place, just speak to your Event Manager to confirm and arrange.

To guarantee access the day before your event we would have to charge an additional room hire fee.

Can I provide my own catering?

We do not allow clients to bring their own catering on site. We have an excellent in-house catering team that can work with you to design the menu that you require.

We also offer a flexible menu that suits the majority of dietary requirements to make it easy for your Event Planner. Find out more here.

Should you not wish to use our in-house catering team we do have a list of approved external caterers that we ask you to use. Please ask the Events Team for more information.

Is there Wi-Fi at The Hawthorns?

Yes, we offer complimentary Wi-Fi for all guests attending events at The Hawthorns. Please confirm access details with your Event Manager.

Is there car parking at The Hawthorns?

Yes, we have over 300 complimentary car parking spaces available at the stadium. Unfortunately we cannot reserve car parking spaces and all spaces are available on a first come, first served basis.

Stars of London’s West End perform ABBA & 80's Bash Live FAQs

How do I book tickets?

General admission tickets are available to purchase online at

Hospitality tickets can be booked online or via our Sales Team on 0121 524 3453 or

Can I buy tickets at the door, or do I need to buy them ahead of time?

Unfortunately, there will be no on the day ticket sales. Tickets will need to have been purchased ahead of the show.

Will I get a discount if I book tickets or hospitality at both shows?

Yes, you will be offered a 15% discount when you complete your purchase.

Are there any discounts for being a season ticket holder or hospitality member?

There are no additional discounts available for either show if you are a season ticket holder or hospitality member.

Can I sit in my usual matchday seat?

If you are booking a General Admission ticket, you are able to select seats of your choice. If your matchday seat is available then you will be able to select it at time of purchase but this cannot be guaranteed.

How do I access my tickets?

General Admission tickets will be available via the WBA Tickets on the Go App which can be downloaded using this link.

Hospitality tickets will be available 2-3 weeks prior to the show.

I have booked a ticket but haven’t received it, what do I do?

If you have purchased a General Admission ticket please contact

If you have purchased a Hospitality package please contact

Will there be parking available?

Car parking is available on our East Stand and Birmingham Road, to purchase click here.

Please note that Hospitality packages DO INCULDE 1 car parking space per every 4 guests that are booked. Additional parking can be purchased via the link above.

Do you need to be aware of accessibility requirements?

Yes, please inform us prior to the event of any accessibility requirements to allow us to cater for your requirements accordingly. Wheelchair accessible seating is available as a ticket category.

I am or have a carer, does the carer qualify for a free ticket?

Disabled Ticket Holders are entitled to a free ticket to bring a Personal Assistant with them to the Event only if they require additional assistance to be able to attend the Event. The Disabled Ticket Holder must register proof of their disability with the Club’s Ticket Office in advance of purchasing a Ticket to be able to benefit from clause 6. All Tickets to be purchased by a Disabled Ticket Holder should be booked directly with the Club’s Ticket Office (either in person or on the telephone). Proof of disability includes the following:


  • receipt of the enhanced rate of the mobility component of the Personal Independence Payment (PIP);
  • receipt of the Attendance Allowance (AA);
  • receipt of the Severe Disablement Allowance (SDA);
  • receipt of the War Disabled Pension;
  • a Certificate of Visual Impairment (CVI 2003); or
  • receipt of the middle or high rate Disability Living Allowance (DLA).


If the Disabled Ticket Holder is not in receipt of any of the above, they can provide a letter from their GP stating that they require personal assistance in order to attend the Event and submit this to the Club for approval, which shall be given by the Club in its sole discretion. The decision of the Club shall be final.


The Personal Assistant may only attend the Event in the position of carer to the Disabled Ticket Holder, they are not deemed to be a Ticket Holder in their own right, and as such are not entitled to any other benefits to which a Ticket Holder is entitled (including without limitation any Hospitality Package that is purchased by the Ticket Holder). If the Disabled Ticket Holder cannot attend the Event, the Personal Assistant will not be admitted into the Ground without such Disabled Ticket Holder. If the Personal Assistant would like to attend the Event without the Disabled Ticket Holder, they must be eligible to purchase their own Ticket and if they are such Ticket will be purchased at full price. Notwithstanding the foregoing, the Personal Assistant by attending the Event agrees to comply with and be bound by the Terms & Conditions of Entry (and you must inform the Personal Assistant of this).


The Personal Assistant should sit with the Disabled Ticket Holder and assist them with their needs throughout the course of the Event. The Club will make every effort to allocate the Personal Assistant with a seat adjacent to the Disabled Ticket Holder, however if this is not possible, the Club will allocate the closest available seat to the Disabled Ticket Holder. The Club requires that the Personal Assistant is fully capable of meeting the needs of the Disabled Ticket Holder.


Failure to comply with the Terms & Conditions of Entry by any Disabled Ticket Holder and/or their Personal Assistant may result in the ejection of both the Disabled Ticket Holder and their Personal Assistant from the Ground and cancellation of the Ticket(s) without refund.

What should I wear?

Whist there is no specific dress code, you acknowledge that the Event is outdoors and as such may be affected by weather conditions. Accordingly, all persons attending the Event should come appropriately dressed for the conditions. Whilst the majority of the stand is covered, in the event of rain, seats at the very front may be affected. Fancy dress is also permitted I general admission areas as well as within hospitality.

When should I arrive?

Hospitality areas open from 5pm. Turnstiles open from 6pm

What time does the show start and finish?

The show will start at 7.30pm and finish at circa 10pm subject to any potential encore.

Are children allowed to attend the show?

Yes, children are welcome to attend the show. Based on our safeguarding policy, children under the age of 16 will need to be accompanied by a responsible adult who also has a valid ticket.

What is your alcohol policy?

We operate a challenge 25 policy across the stadium for customers looking to purchase alcohol, therefore we recommend bringing a form of photographic ID.

Can I smoke or vape?

Smoking or vaping is not permitted once inside the stadium.

Will there be any food or drink available to purchase?

Food/drinks are not permitted to be brought into the stadium. There will be a range of food and beverages available to purchase at the show from our bars and kiosks.

Christmas Parties

How do I book my Christmas Party?

You can book your Christmas party one of two ways.

Online here


Over the phone - 0121 524 3453

I am having trouble with my online booking!

If you're having issues with an existing booking please view the “How to Book” document attached to your email from the events team.

If you're having issues making a booking or have any other issues please contact the events team at or 0121 524 3453.

Can I provisionally hold my booking?

We can provisionally hold your booking on our system for up to 3 days, at which point if your booking has not been paid for in full, will be released.

We can only provisionally hold ONE party at a time.

To provisionally hold your booking, please call the events team on 0121 524 3453.

Can members of our party buy their own tickets?

To ensure that your party is not separated at any point, we would recommend 1 person in your party (the main organiser) to buy your tickets together. For any additional places, we would further recommend that the main organiser chosen, purchases these tickets, for the same reason.

When will we receive all of the event details?

Your full event details will be sent to your main organiser 1 month prior to your event.

Will we be on a private table?

Our usual table size is 10 people per table.

If your booking is for less than 10 people you may be situated on a shared table.

Should your party be larger than 10 people you will be spread over multiple tables that are in close proximity to one another.

Can we pay cash at the bar on the night?

No, the stadium is now operating a cashless bar service. As a result, the bars will not accept cash and will be CARD ONLY.

What are the next steps once I've booked my party?

We have an easy three stage booking process.

1. Make your booking - by paying in full via telephone or online

2. You will need to confirm any specific requirements - 1 month before your event date

  • Specific Dietary or Allergen Requirements
  • Accessibility Requirements

sent to or submitted over the phone 0121 524 3453

3. Full event information will be sent out 1 month before your event date (including your confirmed event itinerary)