My Albion Account FAQs

16th July

Here you'll find answers to frequently asked questions regarding your My Albion Single Sign On account

My Albion

How do I link my ticketing and My Albion account?

Step 1: Log in to your My Albion account

Step 2: On the profile page click Link Account Number and then Link your current Member Number here on the next page

Step 3: If prompted, complete the missing fields from your My Albion profile

Step 4: You will be re-directed to Enter the Customer ID number from your stilecard or latest match ticket (starts with a 2 or a 3) in the Supporter ID field and click Link

If you are unsure of your Customer ID number please contact with your name and address.

If you have multiple Customer IDs and don’t know which one to use please contact and we will confirm to you. 

You will now be able to access your ticketing account with your My Albion log in. If you see any error messages or have any issues completing this process please contact

I have not received an activation or reset password email

We will send you an email to the email address you provided. There will be a link in this email, which you need to click on to register your account.

It may take a few minutes for the email to land in your inbox. If you do not receive your email, please follow the next steps:

  • Check your junk and spam folders
  • Ensure you did not use any mailbox that could be shared, eg info@, reception@, sales@ as these will not be accepted for your My Albion Account
  • Add to your safe senders list and retry sending the email
  • Register using your Facebook or Google+ account as this does not require email validation
  • Try using an alternative email address which you have access to.

If none of the steps above work, please contact or call the Ticket Office on 0121 227 2227 with your email address. In a few cases the email may be being blocked by your email service provider. Club staff will be able to check this so that you may contact your service provider directly.

I can’t remember my password to log in, what do I do?

Go to and click “forgot password”, you will be sent a link to the email registered to your account inviting you to reset your password. If you cannot access this email account now please contact for further assistance.

Why can’t I see my ticketing history when I log in with my My Albion account

You will need to link your My Albion account to your Ticketing account, follow the instructions below

  • Login to your My Albion account at
  • Confirm your opt in preferences – make sure you tick YES to emails from West Bromwich Albion in order to receive important updates and offers from the club
  • Click Link Account Number on your Profile page
  • Click Link your Current Member Number here on the Linked Accounts page
  • If you are missing any required fields you will be prompted to complete them in your My Albion profile
  • When directed to add the Customer ID number (starts with a 2) that is printed on your stilecard or latest match ticket. If you do not know your Customer ID number contact If you do not have an email address on your ticketing account you won’t be able to link, please contact to add your email address to your ticketing account
  • If you have entered the correct number you will be logged in to your ticketing account. If you link to an incorrect number click on the name in the top right and click “Not you?” Highlighted in green. If your number is not recognised or you cannot link to the account please contact so we can confirm your account information.

If you are unable to link the two accounts after following this process it may be because we have different details on file to those you are choosing to register with.

Your My Albion account needs to have the same contact details as the ticketing account we currently have on file for you. If your ticketing account details are out of date or you no longer have access to the email address we have on file please contact the Ticket Office atl to update your information. 

Once the details have been updated you will be able to link your My Albion and ticketing accounts within 30 minutes. If you see any error messages or have any issues completing this process please contact


How can I renew another person’s season ticket or purchase their match tickets with mine online?

To purchase tickets online on behalf of another supporter you need to ensure they are linked to your Friends and Family list in your ticketing account.

To add Friends and Family click here and log in with your My Albion account

If the person you want to purchase for isn't appearing in the list click NEW and add their Customer ID Number and Surname.

If you need any support contact

I already have a ticketing or retail account, do I still need a My Albion account?

Yes, your My Albion account will now be your log in for all of our digital platforms including, the WBA app, and

You will need to link your ticketing account to your My Albion account to access your ticketing history online. Click here for instructions.

Why won’t it let me link my ticketing and My Albion accounts?

Firstly check that you have used the correct Customer ID number.

If you have it may be that the details in your My Albion account don’t match those on your ticketing account. Please contact with the Customer ID you are trying to link to and your name, address, email and date of birth details in your My Albion account.

If they don’t match we will update your ticketing account and you will be able to try to link again in 30 minutes after we have confirmed your record has been updated.

I’ve linked the wrong ticketing account, what can I do?

Please contact with the details of the account and both the incorrect number and correct Customer ID number for linking. We will have to do this on your behalf and may take up to 72 hours so please ensure this is done in advance of you wanting to buy match tickets.

I have added incorrect details to my My Albion account profile and it won’t let me update them.

For security reasons supporters are not able to update some fields in their My Albion account. If you are having this issue please contact and confirm the correct information and we will update your account.

I can’t log in to my My Albion account

Check that you are using the correct email address

Try resetting your password (Click Forgot Password)

If neither of these work please email

I don’t know which Customer ID number to link to

If you have a season ticket please ensure you use this Customer ID which will be printed on your stilecard.

If you have multiple season tickets please contact the Ticket Office to discuss.

If you don’t have a season ticket but do have multiple accounts either contact to discuss or link to the account with the most history or accrued loyalty points to ensure you retain them. 

My family all use my email address on their accounts, what do I do?

My Albion accounts have to use a unique email address. If you want other members of your family to have their own log in you will need to create a My Albion account with another email address.

Alternatively you can add them to your Friends and Family list in your ticketing account and you will be able to log in and purchase on their behalf in the future.

What do if I am worried about the security of my account?

If you are concerned that someone has your log in details we recommend you change your password immediately. If you have further concerns about the security of your account please contact

Can a junior supporter set up a My Albion account?

Yes, any supporter can register for a free My Albion account.

Supporters under 16 will only be able to purchase using their account by confirming they have the permission of a parent of guardian. The easiest way to purchase match tickets for a junior supporter please ensure they are added to your Friends and Family list.

Supporters Under 18 are not able to purchase Match Streams on WBA TV when they are available.