A young participant from Rowley Regis is thriving both on and off the pitch thanks to The Albion Foundation's Premier League Kicks programme.
Twelve-year-old Magachi joined Premier League Kicks 18 months ago after hearing about the sessions from a friend. While he arrived feeling shy and lacking confidence, he quickly found a welcoming environment where he could enjoy football, make friends and develop new skills.
Premier League Kicks uses the power of football to engage young people living in high-need areas, providing opportunities to take part in sport, mentoring and personal development activities. For Magachi, the programme has become a place where he feels comfortable being himself.
"This has made me more confident by expressing how I truly am and just building my confidence in general."
A regular attendee at the Goals Rowley Regis sessions, Magachi rarely misses a week. His dedication and positive attitude have helped him make significant progress, both in his football ability and his personal development.
The supportive atmosphere created by coaches and staff has played a key role in his journey.
"When I come here, I feel like there's no pressure, and I can just do whatever I would like to do and have fun with my friends."
Over the past 18 months, Magachi has developed important life skills including communication, teamwork and leadership. His growth has not gone unnoticed, with coaches praising the positive example he sets for younger participants.
His hard work has also opened the door to new opportunities. Through the confidence and skills gained at Premier League Kicks, Magachi successfully earned a place with Kidderminster Harriers Academy, where he can continue his football development in a more competitive environment.
"Premier League Kicks has helped me get into Kidderminster Academy."
When reflecting on what has helped him progress, Magachi highlighted the importance of understanding and working with others on the pitch.
"I learned communication, and body language, especially, and to know what my teammates are going to do next."
Magachi's mum has also seen first-hand the positive impact Premier League Kicks has had on her son, helping him build on the confidence and positive attitude he already possessed. She believes the programme has improved his wellbeing and given him even greater self-confidence.
She has also noticed how the sessions have helped him develop stronger relationships with others and maintain his motivation, while reinforcing the positive habits and routine he already had in place.
For Magachi's mum, one of the most valuable aspects of Premier League Kicks is the safe and welcoming environment it provides. She feels the programme has helped him feel more connected to his community, build friendships and enjoy a stronger sense of belonging.
Although Magachi has not yet taken part in leadership, mentoring or volunteering opportunities, she believes these are experiences he would be keen to explore in the future as he continues to develop.
Reflecting on the wider impact of the programme, she said:
"PL Kicks is very important. It has helped him feel more connected, make friends, and feel safe in the community. I think PL Kicks gives young people a safe place to have fun, make friends, stay active, and learn positive values."
From a quiet participant finding his feet to a confident young person pursuing his football ambitions, Magachi's story demonstrates the positive impact Premier League Kicks can have on young people across the Black Country.
Everyone at The Albion Foundation is proud of Magachi's progress and looks forward to seeing what he achieves next.
