Albion are excited to welcome supporters back to The Hawthorns on Saturday afternoon.
There are plenty of activities to enjoy before, during and after the encounter with the Lions (ko 3pm). Here’s everything you need to know ahead of your matchday.
Dedicated remembrance fixture
Albion have confirmed their plans for the club’s annual dedicated remembrance fixture, which will take place when Millwall visit The Hawthorns this weekend.
Pre-match
Ten Sea Cadets and ten Army Cadets will form a guard of honour as the teams enter the pitch. A standard bearer, accompanied by two wreath layers from the army and royal navy, are set to lead the players out of the tunnel.
In the moments before kick-off, the ode of remembrance will be read out, The Last Post will be played and the stadium will observe a minute’s silence.
Baggies fans can help create a spectacular poppy mosaic in the Birmingham Road End during the pre-match tributes by holding up a card they will find on their seat upon arrival.
Elsewhere, collections will take place outside the stadium and in the Fan Zone, raising money for the Royal British Legion’s poppy appeal.
And a Salvation Army brass band will play outside main reception from around 12.15pm, as well as in the Fan Zone from 1.20pm.
In-Game
The players will once again be wearing poppy-adorned shirts, and these will be made available for auction via MatchWornShirt after the game has started.
Supporters will be able to bid on them HERE from kick-off until 4.30pm on Sunday, November 22.
Special poppy corner flags will also be in use throughout the game, while the half-time break will see the club acknowledge as many fans as possible across all generations who are serving, or have served, on the big screens and in interviews.
Fan Zone
The Fan Zone, located opposite the West Stand and Birmingham Road End corner in the Greggs car park, will be open from midday until 2.45pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer, including live music from a Salvation Army brass band, inflatable challenges put on by The Albion Foundation, an inflatable axe throwing experience and carnival games. There’s live football on the big screen – the Championship battle between Wrexham and Wolves which starts at 12.30pm.
Baggies fans can stock up on official merchandise, with a retail wardrobe, provided by the club shop, present in the Fan Zone this weekend. The club shop will be open from 9am until kick-off, before reopening after the final whistle for up to 60 minutes.
The Fan Zone, which will now be under coverings for the winter months, will feature a designated seating area with tables and benches, providing space to sit, eat and enjoy the pre-match entertainment. Two toilets and one accessible toilet will also be available. Plenty of food and beverage options will be available to purchase.
Family Stand activities
The activities will continue inside The Hawthorns, with two dedicated coves in the West Stand concourse featuring a batak reaction game and a puck wars game for supporters to enjoy before kick-off and during the interval.
New matchday specials at The Hawthorns
Albion are delighted to introduce a brand-new range of matchday specials, available for supporters to enjoy throughout the 2026/27 season at The Hawthorns.
As part of the club’s ongoing commitment to enhancing the supporter experience, the Baggies' in-house catering team has developed a series of upgraded food offerings designed to bring even more flavour to matchdays in B71.
Following the recent success of winning gold for Overall Matchday Hospitality Experience at the Stadium Events & Hospitality Awards, the team is continuing to focus on delivering improvements across both the club’s hospitality areas and the general concourse experience.
The specials will run for two to three home fixtures at a time, rotating throughout the season to give supporters a wider variety of options alongside the usual matchday favourites.
Supporters in the East Stand, Birmingham Road End and West Stand will be able to purchase the new crispy chicken wrap. In addition to the rotating specials, a new ‘Panjabi Grill’ chicken tikka & fries will be available throughout the season across all four stands, bringing authentic Punjabi flavours to matchdays at The Hawthorns. The pizza special of the day will be a spicy chicken tikka.
Both the matchday specials and the chicken tikka & fries will be priced at £8.50 and available to purchase from the moment turnstiles open. Supporters are encouraged to arrive early, as only a limited number of specials will be prepared for each fixture. Further dishes will be revealed across the course of the campaign, giving supporters even more to look forward to on every visit to The Hawthorns.
Hawthorns helpers
Lookout for our Hawthorns Helpers around the ground on Saturday.
Wearing their bright pink uniforms and carrying 'Here to Help' flags, the team will be positioned at key points around the stadium to assist with directions, answer questions and help supporters throughout their matchday journey.
Post-match entertainment
The post-match bar will be open again once again this term. Entry is free for all season ticket holders, with the bar staying open for 90 minutes after the full-time whistle.
The Premier League clash between Nottingham Forest and Manchester City will be shown on the TV screens and DJ Andy Gulch will be performing a live set, so head on down and join us after the battle with the Lions.
As part of the club’s activities to mark the dedicated remembrance fixture, supporters are invited to wear berets, medals, regimental ties and other appropriate items connected to their own service or Armed forces family history. They can then visit the post-match bar in a designated section, where they can interact with other servicemen and women.
Additional information
Young Baggies can now select a free piece of fruit across all stands at The Hawthorns, extending the initiative beyond the Family Stand for the rest of the season.
The club has also built two new refreshment kiosks in the Birmingham Road stand concourse, with the primary aim of providing fans with increased access to draught beer, soft drinks and hot beverages and easing congestion in the central area.
Phone charging stations provided by FUZE will continue to be in place around The Hawthorns. Supporters can take advantage of free charging using the code 'CHARGEUP2026'. The code can be used by anyone at checkout and is available on a one-per-person basis.
Sensory packs and ear defenders will also be available to purchase from the club shop, helping those who may benefit from additional sensory support to feel more comfortable throughout their matchday. Simply speak to a member of the club shop team to request one.
Andy Gulch will be our Stadium DJ, working behind the scenes to bring our matchday music to life and build the atmosphere across The Hawthorns.
West Bromwich Albion are proud to continue to offer free sanitary products for women across all toilets within the concourse.
