Albion are excited to welcome supporters back to The Hawthorns for Saturday’s Sky Bet Championship clash with Preston North End (ko 3pm).
There are plenty of activities to enjoy both before and after the contest.
The Fan Zone will open from midday until 2.45pm. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer in the Fan Zone including opportunities to grab the perfect selfie with mascots Baggie Bird and Boiler Man, face painters on site from Cheeky Gorgeous, fun inflatable challenges put on by the Albion Foundation and West Midlands Inflatables, and the chance to play a whole host of video games at the gaming van.
There’s live football on the big screen too. QPR take on Millwall at Loftus Road in the second tier, with that particular London derby starting at 12.30pm.
Tom from West Brom and local steel drum band Tropikal Vizions will be providing the live music in the Fan Zone this weekend. Tom from West Brom will be performing from midday until 12.45pm, with Tropikal Vizions on stage from 1.45pm until 2.15pm. The latter will also be showcasing their talent outside East Stand reception between 12.45pm and 1.15pm.
Fans can take advantage of plenty of food and drink options and purchase Baggies merchandise – including all three 2025/26 replica kits - at the retail wardrobes. Lamb patties will also be available to order in the concourses.
The club shop will be open from 9am until kick-off, before reopening after the final whistle for a further 30 minutes. Saturday is the final day supporters can purchase the adult and junior 2025/26 shirt bundles in-store. Baggies fans can also redeem £10 shirt printing.
Post-match Bar
After full-time, supporters with a valid match ticket from all stands are invited to visit the post-match bar which is situated in the middle of the East Stand and can be accessed via gate 12. New TVs and lightning have been installed, while benches and tables will be in place.
Live football will be shown on the screens – the Premier League encounter between Fulham and Arsenal at Craven Cottage (ko 5.30pm).
Tom from West Brom will also return to the stage, playing live music from 5pm until 5.45pm.
Feeling peckish after 90 minutes of cheering on Ryan Mason's men? Discounted food will be available while stocks last.
The post-match bar will open immediately following the final whistle and will remain open until the conclusion of the 5.30pm game. It will be open for all weekend lunchtime or afternoon kick-offs, but will not operate after night games.
EFL Together Against Racism campaign
Albion are supporting the EFL's Together Against Racism campaign in their fixture against Preston this weekend.
At the Baggies, we believe that football is a game for everyone, everywhere, and we are proud of the welcoming atmosphere that you create at The Hawthorns every matchday. However, last season there were still 141 incidents of racist abuse at EFL grounds and more than 5,000 incidents of online abuse, plus more that likely went unrecorded.
To tackle the rise in online abuse and protect players, the EFL employs Athletia, a social media monitoring system that reviews public posts relating to players and officials across EFL clubs. The League also continues to work with social media platforms and the Football Policing Unit to ensure perpetrators are identified and sanctioned accordingly.
Racism will not be tolerated and we stand together to remove it from our game.
Those engaging in racist abuse face up to five years in prison and football stadium bans of 10 years. Last season, 17 fans were banned from their clubs and 24 faced police convictions for racist abuse at EFL grounds, with many more being referred for restorative justice or still under investigation.
Albion strives to ensure the club is truly reflective of the diverse communities it represents and stands side-by-side with players, managers, supporters, and the EFL to tackle racism in our game.
One Club. One Community. Together Against Racism.
If you witness racist or discriminatory abuse, you can report it directly to the club via the phone number 07929 221878, or alerting your nearest steward.
Albion will take swift and firm action against anyone identified in making racist or discriminatory behaviour, working with the relevant authorities to ensure perpetrators face club sanctions and police action.
Double discount day
Season ticket holders and seasonal hospitality members can take advantage of our double discount day on Saturday, October 18 2025.
Supporters will receive an additional 5% on top of the existing discount outlined in their season ticket holder benefits online and in the club shop.
Until midnight on Saturday, applicable supporters can secure 10% off all full price products including 2025/26 Macron ranges including replica kit, trainingwear and much more!*
To redeem this offer online, supporters must enter the same email their season ticket or seasonal hospitality membership is registered under at the checkout. No discount code is required.
Season ticket holders visiting the club shop must present their season ticket on the WBATicketsOnTheGo app or a proof of purchase email/letter of a season ticket at the checkout. Seasonal hospitality members will be required to state their name at the checkout when visiting the club shop.
The Club shop will be open from 9am until kick off against Preston North End (3pm) and will reopen for 30 minutes after the final whistle.
*This offer is only valid for 2025/25 full Men’s First Team and Women’s First Team season ticket holders and seasonal hospitality members on Saturday 18th October 2025 only. In addition, this offer cannot be redeemed against sale items, products in an existing promotion or gift cards. Supporters cannot redeem their discount on the existing 2025/26 shirt bundles or the £10 shirt printing offer.
