The club are incredibly excited to welcome supporters back to The Hawthorns on Saturday afternoon for the start of the 2025/26 Sky Bet Championship campaign.
There are plenty of activities to enjoy both before and after the encounter.
The Fan Zone will open from midday for the season-opener. Supporters of both clubs with a valid match ticket are welcome to attend for free.
A wide range of entertainment will be on offer in the Fan Zone including opportunities to grab the perfect selfie with mascots Baggie Bird and Boiler Man, fun inflatable challenges put on by the Albion Foundation and the chance to play a whole host of video games at the gaming van.
There’s live football on the big screen too. Southampton, relegated from the Premier League last season, take on Wrexham, one of the three teams rising up to the second tier from the third. That particular encounter starts at 12.30pm.
Call Me Unique will be providing the live music this weekend, working their way through a set list.
Fans can take advantage of plenty of food and drink options and purchase Baggies merchandise – including all three 2025/26 replica kits - at the retail wardrobe.
A sunny Saturday in the summer at the Shrine? Fear not. Cool yourself down with a sweet treat from the ice cream van!
The club shop will be open from 9am until kick-off, before reopening after the final whistle for a further 30 minutes.
After full-time, supporters with a valid match ticket from all stands are invited to visit the post-match bar which is situated in the middle of the East Stand and can be accessed via gate 12. New TVs and lightning have been installed, while benches and tables will be in place. Live football will be shown on the screens – the Championship encounter between Sheffield United and Bristol City at Bramall Lane (ko 5.30pm). Feeling peckish after the first 90 minutes of the campaign? Discounted food will be available while stocks last, with the bar remaining open until 7pm following last orders at 6.30pm.
Enjoy your day and come on you Baggies!
