Customer Charter
Customer Charter
WEST BROMWICH ALBION FOOTBALL CLUB LTD
CUSTOMER CHARTER 2026/27
Club Vision
“To build a Club where people work together to deliver Top-Flight football; world-class standards; sustainable financial strength; and a positive impact for our community and supporters, within the Black Country, West Midlands and beyond.”
Club Values
The Club’s Values are the behavioural standards underpinning every decision, and the basis on which leadership performance is assessed. The Club's six operating values are as follows, which are represented by the acronym, “LIGHTS”:
- LEGACY
- INGENUITY
- GRIT
- HONOUR
- TEAMWORK
- SENSE OF URGENCY