Stop Loan Sharks will partner with the club as a Bronze Executive Club Member

Stop Loan Sharks

We are excited to announce that Stop Loan Sharks will partner with the club as a Bronze Executive Club Member for the remainder of the 2025/26 season!

Stop Loan Sharks investigates and prosecutes illegal money lenders and provides support for borrowers in England.

Dave Benbow, Head of the England Illegal Money Lending Team (Stop Loan Sharks), said: "We’re delighted to be teaming up with West Bromwich Albion to raise awareness at home matches and help protect supporters from the dangers of illegal money lending.

"Illegal lenders often pose as friends when they first offer money - they might even be a fellow supporter. We want fans to know exactly where to turn if they’ve been targeted. By having these ads around the ground, it puts our message in front of thousands of people, some of whom may be struggling, and ensure they know help and support are available."

Anyone who has been affected by illegal money lending should call the Stop Loan Sharks 24/7 helpline on 0300 555 2222 or access support online at www.stoploansharks.co.uk. There is a Live Chat facility on the website and the team can also be contacted via WhatsApp on 07700 102773 from 9am to 8pm, Monday to Friday.