West Bromwich Albion are delighted to announce a partnership with The Turmeric Co. for the 2026/27 season.
Founded by former Baggies striker Hal Robson-Kanu, The Turmeric Co. is a leading wellness brand, producing science-backed turmeric shots made with high-quality natural ingredients to support recovery, immunity and everyday wellbeing.
Robson-Kanu, Co-Founder of The Turmeric Co, said: "This partnership is a particularly special one for me. West Brom was such an important part of my playing career, and having spent five years at the club, I know first-hand the standards, values and incredible support that surrounds the Albion. To now return in a different capacity and bring The Turmeric Co. into that environment feels like a real full-circle moment.
"My own experiences with injury and inflammation ultimately played a huge role in why I founded The Turmeric Co. Today, our turmeric shots have over 20,000 life-changing reviews and are backed by peer-reviewed research from elite sporting environments, demonstrating benefits for muscle soreness, recovery and immune health.
"I know how demanding a season can be and how important those small daily decisions around nutrition and recovery become. We’re excited to be working with the club’s performance team and helping the players feel and perform at their best throughout the season.
"Having experienced the passion of the Baggies supporters from the pitch, I’m equally excited to bring them on this journey with us. Our turmeric shots are great for joint and muscle health – real benefits that matter whether you’re playing 90 minutes or simply want to feel your best every day."
As part of the partnership, The Turmeric Co. will continue to supply the Albion first-team squad with its turmeric shots, helping players prepare, recover and perform at their best throughout the 2026/27 campaign.
