Club News

Forging the Future | Albion Launch 2025/26 Third Kit

A black and red graphic that says 'forging the future' as Albion launch their new Black Country-inspired third kit

Albion’s heritage as a club proudly formed in the Black Country is celebrated with their third and final kit of the 2025/26 campaign.

The kit pays homage to the incredible talent that has been fostered within the region during the Baggies’ 125 years at The Hawthorns.

A graphic displaying some close-ups of Albion's third kit, including the black and red badge

Influences from the Black Country flag can be seen throughout the design, which was shaped by the club and its Technical Partner Macron.

Features include the limited edition red and black crest, with the same colours on the neckline, as well as the bespoke stone wash denim print which forms the foundation of the modern strip.

The shirt is accompanied by matching shorts containing an elasticated red and white chevron, alongside white socks with a black band across the top.

  • Buy online now
  • Club shop open 10am-8pm on Friday

In line with all the 2025/26 shirts, the third kit also features Baggies Legend Tony ‘Bomber’ Brown’s famous quote - “The moment I walked into The Hawthorns, I felt I was home” – etched on the internal tape, and The Hawthorns’ 125-year anniversary logo on the back of the jersey.

Shirts are priced £59.99 adults and £44.99 juniors, with shorts priced £29.99 adults and £24.99 juniors, while socks are available from £14.99. A limited number of long sleeve adult shirts are also available for £64.99.

The Club Shop will be open to supporters from 10am-8pm on Friday, July 25 with extended operating hours across the weekend to celebrate the final kit launch of the campaign.

  • Saturday, July 26 - 9am till 5pm
  • Sunday, July 27 - 10am till 4pm

Normal operating hours will then return from Monday, July 28 onwards. 

Shop 2025/25 Third Kit Here