For the fans | Info for Baggies attending Sheffield Wednesday fixture

A big WBA flag waving around with supporters in the background before a game

Albion are excited to welcome supporters back to The Hawthorns for Saturday’s Sky Bet Championship clash with Sheffield Wednesday (ko 12.30pm).

There are plenty of activities to enjoy both before and after the contest.

The Fan Zone will open from 10am until 12.30pm. Supporters of both clubs with a valid match ticket are welcome to attend for free. 

A wide range of entertainment will be on offer in the Fan Zone including opportunities to grab the perfect selfie with mascots Baggie Bird and Boiler Man, face painters on site from Cheeky Gorgeous, fun inflatable challenges put on by the Albion Foundation and Tom's Lights Events, and the chance to play a whole host of video games at the gaming van courtesy of The Gaming Pad.

Tom from West Brom will be providing the live music in the Fan Zone this weekend, with Sky Sports News also being shown on the big screen in the build up to all the weekend football.

Fans can take advantage of plenty of food and drink options and purchase Baggies merchandise – including all three 2025/26 replica kits - at the retail wardrobes. From Saturday, supporters can make the most of 20% off adult and junior third shirts both online and in-store for a period of time. Further details on this to follow.

A general view of hundreds of WBA fans at a game

The club shop will be open from 9am until kick-off, before reopening after the final whistle for a further 30 minutes. 

After full-time, supporters with a valid match ticket from all stands are invited to visit the post-match bar which is situated in the middle of the East Stand and can be accessed via gate 12. New TVs and lightning have been installed this season, while benches and tables will be in place.

Tom from West Brom will also return to the stage, performing a live set. There will be no live football shown this week.

Feeling peckish after 90 minutes of cheering on Ryan Mason's men? Discounted food will be available while stocks last.

Post_Match_Bar

Albion will be supporting Sandwell Council’s ‘You OK mate’ campaign at The Hawthorns on Saturday.

The initiative, which has received backing from Baggies captain Jed Wallace, is aimed at encouraging men to talk about their feelings and break the stigma surrounding mental health.

Content in the programme and on the big screens is set to help spread the message. And there will be volunteers on hand in the Fan Zone to have a chat, with leaflets and business cards containing important information also set to be handed out to supporters.

79 per cent of deaths by suicide in Sandwell are men. Kick off the conversation and check in with your mates – and find out more about the campaign here.

Jayson Molumby, Nat Phillips and Jed Wallace holding up a 'You Ok Mate' banner and smiling at the camera while stood in front of a pitch

Following the suspension of a planned strike by the RMT union a full timetable will now operate on Saturday.

Baggies fans can also plan their trip via the Transport for West Midlands journey planner here.