West Bromwich Albion are delighted to announce a new partnership with Fitlife Foods which will see the club’s training ground renamed as The Fitlife Foods Performance Centre.
The three-year agreement establishes Fitlife Foods as the club’s Official Nutrition & Performance Partner.
The American brand will align with the Baggies at an exciting time for the club, with Albion reflecting their commitment to performance, nutrition and wellbeing.
The Fitlife Foods Performance Centre is home to the first teams of Albion men and women, as well as academy sides, providing an elite environment for players to prepare and develop.
The partnership will ensure the club’s training facility continues to stand as a centre of excellence, while also showcasing Fitlife Foods’ dedication to healthy living and innovation.
Tomasz Chadwick, Albion’s Head of Commercial, said: “We are thrilled to welcome Fitlife Foods as the club’s Official Nutrition and Performance partner, and the naming partner of our training ground.
"Fitlife Foods Performance Centre is at the heart of everything we do as a football club, and it is fitting to partner with an organisation that shares our focus on health, performance and community. We look forward to working closely with Fitlife Foods throughout the course of this exciting partnership.”
Fitlife Foods Chief Executive Officer, David Osterweil, said: “Partnering with West Bromwich Albion is an exciting opportunity and great fit for Fitlife Foods. Just as Albion players strive for peak performance, our mission is to provide the fuel and nutrition people need to reach their best every day.
"We are proud to put our name to the Performance Centre and to support Albion on and off the pitch.”
Fitlife Foods branding will be visible throughout the facility and across official club media channels.
