Ideal Boilers extend partnership

West Bromwich Albion and its Principal Club Partner Ideal Boilers have signed a deal to extend their partnership into the 2020/21 season.

Ideal Boilers became the club’s main sponsor in May 2018 and following a successful opening year – with an action-packed season ahead – has extended its two-year partnership agreement into year three. 

Boilerman, Albion’s Ideal Boilers mascot, has taken The Hawthorns by storm since arriving on the touchline last season.  Having become a worldwide phenomenon overnight, Boilerman merchandise is now available to buy online and at the stadium, and is collected by fans in all corners of the globe.

Simon King, West Bromwich Albion’s Chief Commercial Officer, said “Ideal Boilers is a truly fantastic sponsor and we are delighted to continue our partnership.  They have gone above and beyond to enhance the club’s identity and to win the hearts of our loyal fans.

“Extending the deal was an easy decision – we are lucky to have a partner so passionate about seeing our club succeed.”

Chief Executive Officer at Ideal Boilers, Shaun Edwards, added: “Continuing our partnership with Albion is a great opportunity for both sides to build on everything we’ve already achieved together.

“We’re proud of our award-winning range of boilers, renowned for energy efficiency, reliability and simplicity of use. Our football sponsorship has provided a fantastic platform from which to introduce more people not only to our products, but also to our brand.

“The fans have given us a warm welcome and working with club is a pleasure. We’re both ambitious British brands with long-standing heritage and plans for future growth, and we look forward to another two seasons of joint success.”

Ideal Boilers was founded in Hull in 1906 and employs more than 800 people.

Check out the gallery above to see some highlights of the partnership so far.

To find out more about Ideal Boilers visit or follow them on Twitter.

  • Home