Jed Wallace stressed Albion are collectively "united" and insisted they'll stick together and bounce back positively after slipping to defeat at Burnley.
The Baggies lost just their second game in 13 matches in all competitions at Turf Moor on Friday night, with second-half strikes from Nathan Tella and Scott Twine cancelling out Darnell Furlong's early header.
Wallace accepted the home side were the stronger of the two teams and deserved to take the points, but in the same breath, admitted the timing of the Burnley goals were "disappointing".
The Albion winger firmly believes the whole club has the capability to hit back in strong fashion though, just as they did the last time they suffered a setback at Coventry in December.
Jed said: “It’s tough to lose the way we did, so late on in the game.
“You can see the quality that Burnley have in their side. You can tell they’ve been together for a couple of months longer than us. They play in a similar way to us.
“The manager said there in the dressing room that they were probably a little bit better than us and it’s hard to disagree.
“We didn’t really play as well as we can on the ball. We defended well for most of the night and the lads put the maximum amount of effort in.
“It’s disappointing because the first goal comes when Okay Yokuslu is off the pitch and the ball landed in an area where he normally wins it.
“For the second one, I’ve just tried to block the shot and the guy then goes and puts it in the top corner to win the game for them. It’s really disappointing.
“The last time we lost a game, which was against Coventry about a month ago, we bounced back strongly, and we need to make sure we do the same again now.
“The fans stuck with us all night. They could see the effort and endeavour on show.
“We’ll keep improving under this manager, it was just unfortunate that we came up against probably the best team this division has seen for a few years.
“You’ve got to give them credit for the way they got after us. It was unbelievable the way they pressed us.
“When you’re playing a game of this quality, which in my opinion was two of the best teams in the division, if we’re at 90 per cent in terms of the technical side of the game, we’re probably going to come up short.
“It’s hard to stay positive right now, but we’ll have the weekend to reflect and then come back in on Monday refreshed and ready to go again.
“The manager stressed we still need to improve.
“We were looking for that little moment on the counter where we might score a second goal but we just couldn’t quite manage that.
“It’s natural when you score so early to drop back a little deeper than you’d like and the manager told us he would have liked us to have been braver.
“I’ve got huge belief in the manager, the staff and the players that we’ll keep pushing up the division.
“The club feels very united right now and we need to keep it that way.”