Fitlife Foods is a leading provider of fresh, chef-prepared meals designed to fuel healthy, active lifestyles. With a focus on quality, flavour and convenience, Fitlife Foods is dedicated to helping people perform at their best every day.

Fitlife Foods will be the Official Nutrition & Performance Partner of the club for the next 3 years, which will see the club’s training ground renamed as Fitlife Foods Performance Centre.

The three-year agreement sees Fitlife Foods align with the Baggies at an exciting time for the club, with Albion reflecting the American brand’s commitment to performance, nutrition and wellbeing.

Fitlife Foods Performance Centre is home to the first teams of Albion men and women, as well as academy sides, providing an elite environment for players to prepare and develop.

The partnership will ensure the club’s training facility continues to stand as a centre of excellence, while also showcasing Fitlife Foods’ dedication to healthy living and innovation.