Club News

Welcome to the new-look

The new

Albion are delighted to welcome supporters to a new digital era for the Club with the launch of a custom-built website.

Fans will enjoy an enhanced user experience on a site designed specifically for the Club and soon-to-be-available single sign-on will mean supporters will be able to use the same login credentials on all of the Baggies’ sites, including, and, of course, itself.

The new-look website has been designed with both desktop and mobile users in mind, and the forthcoming arrival of the Club’s first-ever independent mobile app will complete a trinity of offerings we’re sure will keep Albion at your fingertips wherever you are. Details of the new app will be announced in the coming days.    

The tailor-made design encompasses all that is Albion and we would love to hear your feedback, so please do get in touch with feedback and suggestions by emailing

Eagle-eyed supporters will have already spotted the scrolling live news bar which will allow fans short on time to keep their finger on The Hawthorns pulse. 

A brand new live match centre will become the go-to place to follow games once the 2020/21 Premier League season gets underway in September and will continue to offer a live text and images feed, as well as audio commentary.   

Supporters are advised to use the latest versions of Google Chrome, Mozilla Firefox, Safari, Internet Explorer or Microsoft Edge, in order to take advantage of the best-possible user experience.

To watch the content in the extensive WBA TV archive supporters will need to register a My Albion account on the site, details of how to do this can be found here, including how to register and log in easily by using a Facebook or Google account.

In the coming days this My Albion account will become your single log in and with it you’ll be able to watch video here at, purchase tickets at or place a retail order at Previously fans may have had multiple accounts for the Club’s various platforms but one login will be all you will need to navigate our different sites. 

We’ll announce the details of how you can link your old accounts to your My Albion account as soon as this functionality is available.

Fans that have signed up for an iFollow account will no longer be able to access this platform and no further payments will be taken.

To access freemium videos on the new create or login to your My Albion account here and then when you visit WBA TV you'll be able to watch hundreds of videos.

Albion appointed digital experts ‘Other Media’ to build its sparkling new sites and mobile app late last year after ending an almost two-decade-long association with EFL Digital. 

George Crabb, Managing Director at Other Media, added: “West Bromwich Albion have been a wonderful team to work with having such ambition and drive to offer their fans something really special. The launch of the new website, coming just days ahead of the new app, is an exciting step for the fans following their team’s recent promotion. We are looking forward to helping the club better engage their fans and also support their commercial growth.”