Club News

My Albion single sign on accounts now available

My Albion

Single sign on is now available with a My Albion account.

Baggies fans can now use a single online account, My Albion, to access video, match commentary, tickets and online shopping.

Fans who have already created their My Albion account can now link their existing ticket account to login and access their ticketing history, loyalty points and friends & family list. See below for instructions on how to do this.

Supporters who have not yet created a free My Albion account can read on for simple instructions on how to do so.

Please note it is very important that you link the correct Customer Number ID to your My Albion account. if you aren't sure which number to use please contact the Ticket Office before trying to link your account.

Register a My Albion account

  1. Visit and click Create Account
  2. Complete the short form and click Continue. Please use an email address that you have access to as you will receive emails to confirm your account
  3. Check your inbox for an activation email – if you don’t receive one within a few minutes contact for a new activation link
  4. When activated return to and sign in to your account, following the instructions below to link your ticketing account

Link your My Albion and Ticket accounts

  1. Login to your My Albion account at
  2. Confirm your opt in preferences – make sure you tick YES to emails from West Bromwich Albion in order to receive important updates and offers from the club
  3. Click Link Account Number on your Profile page
  4. If your profile is missing any information (address for example) you may be prompted to complete the details at this stage
  5. Click Link your Current Member Number here on the Linked Accounts page
  6. If you have not already linked your Customer ID number to your account you will be directed to Add your Customer ID Number (starts with a 2 or a 3) in the box and click the red Link button. If you do not know your Customer ID number, see below for where you can find it on your stilecard or contact If you do not have an email address on your ticketing account you won’t be able to link, please contact to add your email address to your ticketing account
  7. If you have purchased tickets with us before but it will not let you link your account please DO NOT create a new ticketing account as you will not be able to access your previous purchase history. Instead contact the Ticket Office for support.


When visiting click on the log in icon on the top right corner of the website and then select ‘Login with your My Albion account’ and click Continue. You will be redirected to where you just need to enter your email address and password if you have already created your account.


  • If you can’t create a My Albion account with your email address it may be that it is already registered to another account. Each My Albion account must have a unique email address
  • Generic addresses like info@ sales@ admin@ won’t be accepted, please ensure you use a personal email address
  • If you cannot link your My Albion and ticketing accounts it may be because the account details don’t match, please contact to ensure we have the most up to date information on your ticketing account
  • If you don’t receive your activation or password re set emails please check your junk folders. If they are still not received please contact
  • If you link your My Albion account to the wrong ticketing account please contact and we can correct for you


Click here to read Frequently Asked Questions

Click here to view a step by step guide


Where can I find my Customer ID Number?

If you are a season ticket holder it will be printed on your stilecard, please see an example below.

Sample Stilecard

If you have purchased tickets in the past, or cannot find your stilecard the number will be printed on a previous match ticket or confirmation email.

Alternatively contact the Ticket Office on 0121 227 2227 or email