Club News



West Bromwich Albion are delighted to announce they are partnering with LV BET for the 2021/22 season.

LV BET will be looking to create a “fans-first” strategy and engage with Baggies supporters throughout the season, running competitions for matchday experiences and merchandise.  

LV BET will be actively promoting responsible gambling in their communication and are looking forward to delivering unique content during the season.

Marcin Jablonski, CMO of LV BET, is excited to support the Baggies in their push for an immediate return to the Premier League. 

He said: “We’re thrilled to partner with West Bromwich Albion this season. As well as growing our brand presence in the UK, the Club has a very strong and engaged fanbase that we’re keen to deliver significant value to.”

Albion Chief Commercial Officer, Simon King, added: “LV BET have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club. We’re delighted that we were able to showcase the Albion as being the perfect candidate to meet this requirement.

“We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value. As well as this, we’ll also be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season.”

LV BET operate across Europe with a number of partnerships and believe this tie-up with West Bromwich Albion will further help the growth in the UK. Elsewhere, LV BET have signed Jason McAteer as their brand ambassador at the start of EURO 2020 and he will continue to provide excellent content throughout the season. LV BET boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from as well as have their App available to download. 

In the case of LV BET, this is not the first sponsorship activity in the United Kingdom. LV BET partnered with Vanarama National League for the past two season and are also supporting local grassroots PFC Victoria London. LV BET sponsored in the past the German National Team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey League. Bookmaker in Poland is the main sponsor of  Wisla Krakow and also the European Volleyball Championship - EuroVolley Poland  2017.