Ideal Heating sign-up for record-breaking extension as Principal Sponsor

An image of Albion's men's and women's head coaches, players, Managing Director Mark Miles and Ideal Heating CEO Shaun Edwards

West Bromwich Albion Football Club is delighted to announce Ideal Heating has extended its partnership by a further three years, taking its tenure as Principal Sponsor to a record-breaking ninth season.

Ideal Heating signed up as the club’s Principal Sponsor in 2018 and the renewed commitment will see their logo adorn all Albion shirts for a ninth successive season during the 2026/27 campaign.

The Ideal Heating logo will now feature on the shirts worn by Albion men, women, and all youth age groups, as well as those proudly owned by thousands of supporters.

During six years of loyal sponsorship, Ideal Heating has displayed unwavering commitment to the club on and off the pitch, tailoring its logo to club colours to respect the tradition of Albion’s famous blue-and-white stripes.

Ideal Heating brings with it a legacy of reliability, innovation, and a customer-centric approach. The Hull-based company is undergoing a major transformation as it engineers the green heating solutions to support the UK’s drive to net zero.

The transition to low-carbon heating solutions, including heat pumps, is the biggest transformation in the business since the 1930s.

West Bromwich Albion Managing Director, Mark Miles, said. "We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together.

“Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all.

“We are delighted the Ideal Heating branding will now feature on the shirts of all club teams – which aligns perfectly with our one club, one badge ethos.”

Shaun Edwards, CEO at Groupe Atlantic said: "We are thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication, and community spirit. Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.

“I am proud to say, for the first time, our agreement includes branding across all kits, the men's, women's, and academy teams.

“As we announce this extension, we're excited to continue the legacy as the club's longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”

Ideal Heating is dedicated to providing a reliable, competitively priced product range, and delivering incredible customer service to all of its installers and consumers first time, every time.