Club News

Black Country derby & Wigan clash dedicated to International Women’s Day & Her Game Too

An image of Jenny Sugarman & Carlos Corberan

Carlos Corberán and Jenny Sugarman have joined forces to dedicate upcoming fixtures - including a historic Black Country derby at The Hawthorns - to International Women’s Day (IWD) and Her Game Too.

Sugarman’s women will host Wolves at The Hawthorns for the first time in the club’s history on Thursday, March 16 (ko 7.45pm), while Carlos Corberán’s men will dedicate their home Sky Bet Championship game against Wigan on Tuesday, March 7 (ko 8pm) to IWD and Her Game Too.

Wigan visit B71 the night before IWD, an annual event celebrating the social, economic, cultural and political achievements of women, which takes place on March 8 each year.

Her Game Too are an organisation consisting of female supporters who are passionate about football and working to eradicate sexism in the industry, in the hope that women and girls of all ages feel confident and safe sharing their opinions both online and in real life without fear of sexist abuse. Albion announced a partnership with them in March 2022.

Ahead of kick-off against Wigan on Tuesday there will be an hour-long female empowerment music playlist, special content on the big screens, and the team will be wearing Her Game Too T-shirts during the warm-up.

The Baggies’ matchday programme, Albion News, will don a unique cover and contain features about IWD and the club’s pioneering partners Her Game Too – who have been invited to attend the fixture as guests, with member Sarah Robinson also co-hosting over the PA.

Albion Women Head Coach Sugarman is going to be interviewed at half-time, while her squad - who have recently won back-to-back league games - complete a lap of the pitch.

Sugarman spent time at the training ground with Corberán and his coaching staff earlier this week and is excited by the club’s plans for the two matches.

She said: “There are lots of campaigns across the season that the club get involved with. Obviously this one is, personally, really important to me. I’m a woman working in football and have been involved in the sport since I joined a team aged eight.

“I’m proud of the club in their support for the women’s team, and how they continue to grow and develop that with us behind the scenes.

“But, also, how they’re being visible in that support, whether that’s for the women’s team or women and girls in general, helping them feel welcome and able to support their team on a matchday through the Her Game Too campaign.”

Corberán added: “It has been fantastic to get to know Jenny in recent weeks and for us to learn from each other as coaches, something I believe is important to the development of both our sides.

“We are proud to support International Women’s Day and Her Game Too, and the game our women will play against Wolves is something everyone can look forward to. I am sure many of the club’s supporters will be there to back the team in an important Black Country derby.”  

As mentioned, the celebration of IWD & the club's partnership with Her Game Too will continue when Albion Women host Wolves.

Supporters can secure their seat for the occasion - and April's other Hawthorns fixture against Burnley - here. Tickets are priced £10 Adults and just £1 Under-18s, and include access to both matches.

Leigh Dugmore, who netted Albion Women’s maiden Hawthorns goal, will be a guest of honour for the match - and in attendance when her signed shirt from that famous occasion is framed and put up an East Stand wall alongside historic men’s memorabilia.

And once again, the big screens & matchday programme will include engaging and important IWD & Her Game Too dedicated content, with special t-shirts to be worn by the players during the warm-up.

Keep an eye out on Her Game Too & Albion Women’s social media channels for further information in the coming weeks.