Albion will pay tribute to broadcaster and Baggies fan Nigel Pearson with a 52nd-minute applause during the Sky Bet Championship fixture against Coventry City on Saturday (ko 3pm).
Nigel passed away suddenly at the age of just 52 on Friday and the thoughts of everyone at the club remain with his wife Kerrie, daughter Sarah, and sons Liam and Jake.
The Baggies will also wear black armbands against the Sky Blues and matchday programme Albion News will feature a heartfelt obituary.
The much-loved sports broadcaster had been a regular in The Hawthorns press box for three decades, providing reports and commentaries for ClubCall, BRMB, Beacon Radio and talkSPORT.
Away from football, Pearson was a leader and legend in the sport of speedway and a superb darts commentator for Sky Sports.
At The Hawthorns he will be remembered as a humble family man who cared deeply for colleagues and brightened the media suite with his warmth, wit and wisdom.
Rest in peace, Nige.