Albion announce DraftKings as Official Fantasy Partner


West Bromwich Albion is delighted to announce DraftKings Inc. as the club’s Official Fantasy Partner for the remainder of the 2021/22 campaign.

DraftKings is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans. Their ultimate vision is to build the best, most trusted, and most customer-centric destination for skin-in-the game fans to develop the most innovative and entertaining real money products and offers, and to forever transform the manner in which people experience sports.

Simon King, Albion's Chief Commercial Officer, is delighted the club and DraftKings have agreed to a partnership. 

He said: “Securing DraftKings as our Official Fantasy Partner is a real achievement in what is becoming an increasingly active and competitive market. 

“DraftKings has had significant growth in recent years and that is testament to their popular and world class products. 

“We’re excited to work with their team over the coming months and we’re confident our supporters will enjoy their innovative fantasy sports offering.”

Jeffrey Haas, Senior Vice President of International Strategy at DraftKings said: “We’re excited to work with the entire Albion team as we enter this new relationship with the club and we look forward to giving their supporters additional ways to engage with the team and players. 

“There’s exciting work ahead and we look forward to working collaboratively to enhance Albion supporters’ overall fan experience.”

Albion fans can learn more about DraftKings by clicking here.