Club News

Albion agree major partnership with Intouch Games


West Bromwich Albion is delighted to welcome Intouch Games as the club’s new back-of-shirt sponsor. 

The Halesowen-based company, which employs more than 500 people, has successfully launched  multiple world-leading brands in the mobile casino (eGaming) sector.

The agreement will run for the length of the 2021/22 season and will see the Intouch Games logo displayed on the men’s first-team shirts. 

The company started out in 2001 as a physical slot machine and jukebox manufacturer and in 2006 moved into online gaming by developing a mobile phone casino system. 

The system was a huge success, which led to massive expansion, and they have continued to grow ever since. Intouch Games now employs more than 500 people running eight mobile gaming and soft slots brands. In addition to their core gaming business the company also develops and sells software to leading online brands.

The most successful Intouch Games brand, mFortune, will feature on the back of the men’s first team away and third shirts this season. 

Simon King, Albion's Chief Commercial Officer, is delighted the club and Intouch Games have reached an agreement for the coming season. 

He said: "Intouch Games have had a remarkable success story in such a short space of time, and we’re delighted that we can work closely with such a successful Black Country-based business. They are a big employer in the region and we can’t wait to work closely with the Intouch team to develop our relationship. 

“Although this agreement is set to cover the 2021/22 season, both parties acknowledge that this has the potential to form an incredibly positive and prosperous long-term partnership. 

“We’re also grateful that the team at Intouch Games have agreed to change the colour and style of their mFortune logo to preserve the fantastic design of our away and third kits for this season.”

Intouch Games Ltd founder Simon Wilson said: “It is a real bonus for a local business our size, that was started in the Black Country & still operating here to be able to sponsor the local football club.

“Not many clubs nowadays are sponsored by local businesses. Everyone at Intouch Games is really excited about this opportunity. We are all looking forward to a long term relationship with West Bromwich Albion and hopefully bringing them a winning streak and back to the Premier League.”

Details for how supporters (over 18) can personalise their own shirts with the new back of shirt logos will be released in due course.

For more details about Intouch Games, please visit