Supporters’ guide to Diversity Day

Here’s everything you need to know as Albion prepare to host their annual Diversity Day against Birmingham City at the Hawthorns on Friday night (ko 8pm).


Tickets remain on sale for the local derby to fans with a purchasing history. If you would like to join us prices start from £20 adults, £15 Seniors, under-23s and Students, £10 under-18s and £5 for under-11s. Supporters can purchase seats from the East Stand Ticket Office, by calling 0121 227 2227, or online.  

To purchase online fans must log in to their account.


Albion will celebrate its diversity throughout the evening with a range of events before, during and after the match against Blues. The Fanzone is closed for this evening fixture but there will be plenty to keep you entertained if you wish to arrive at The Hawthorns early, with turnstiles opening at 6.30pm. 

World-famous dhol drummer ‘King G’ will entertain the Hawthorns hordes before kick-off with videos promoting the dynamic work of The Albion Foundation featuring on the big screens. BBC Radio 2’s Richie Anderson will compere proceedings, including a half-time challenge featuring England blind footballer Darren Harris. 

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Club Shop

We’ve reduced all remaining replica kit so fans can now pick up a replica shirt for just £20, shorts are £15 for adults and £12 for juniors and socks just £5. All reduced items are available in store and online at 

The Megastore at the Stadium is located in the East Stand, you’ll see it as you walk through the Astle Gates. The store will open at 9am, close for the match and open again for 30 minutes at full time. If you want to get your bargain replica shirt personalised there are kiosks on the East Stand car park, make sure you buy your shirt in store first.


We’re excited to welcome our mascots for the match! Have a great evening and we hope you bring us lots of luck!

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Junior Team Announcer

Our junior team announcer for the match is Niamh Billings from our Under 10 girls team – good luck Niamh! She’ll be reading out the first announcement of the WBA team at around 7.20 pm.

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Pie Competition

We have 3 hospitality prizes available for the Birmingham game. Look out for a winning ticket in your pie foil!

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Tell us about your time with us

We’d love to hear about your time at The Hawthorns, if you’d like to share a photo or a message on the big screen post a tweet with #WBA or #AlbionFamily included. Half time announcements have to be made in advance so if you do have a special occasion you want to commemorate please email and we’ll look to accommodate at a future game.

Need more information?

If you’re new to The Hawthorns or have further questions, visit the links below to find out more

New to the Hawthorns

Home Supporters Guide

Away Supporters Guide

We’d like to extend a warm welcome to the match sponsors for WBA v Birmingham City:

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Main Match Sponsors:  We Clean

Matchball Sponsors: AM 2 PM Group Holdings Ltd

Kit Sponsors: Lambe Construction and Deltron Lifts

If you want to receive our home and away pre match round ups straight to your inbox click here to sign up 

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