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New to The Hawthorns?

Is this your first time at the Albion? Well, you’re very welcome and we hope you have a brilliant day with us. Here, we’ve pulled together some tips for navigating The Hawthorns and the Albion matchday.

If you still have unanswered questions feel free to reach out to us:

Call 0871 271 1100 or email fans@wbafc.co.uk

Choosing your seat at The Hawthorns

Segregation in the stadium dictates that Home supporters can cheer on the Baggies from any of our four stands (the West Stand, the Birmingham Road End, the East Stand or the Smethwick End) while Away supporters sit in their allocated section of the Smethwich End. The West Stand is our smallest stand and is where the players emerge from onto the pitch and has traditionally hosted families with younger children. 

If you purchase your ticket online you can see the view from each available seat before you purchase, here.

Disabled access

As a Club, we pride ourselves on having excellent disabled friendly facilities and accessibility. If you or someone in your party has a disability, you may find it helpful to read our Access Statement.

You can also receive helpful advice from our Ticket Office and the Disabled Supporter Liaison Officer. Call 0121 227 2227 or email fans@wbafc.co.uk

Getting help on a matchday

Our staff strive to deliver the best service to all supporters on a matchday and will be happy to help with any enquiries or issues that may arise. You can always approach the nearest steward in and around The Hawthorns but our shop, kiosk and ticketing  staff can also provide assistance. 

Similarly, if you require First Aid, alert a steward or staff member who will get you the help you need. 

How to get here 

The Hawthorns benefits from having excellent transport links by road, rail and tram. 

The Hawthorns Train and Metro Station is 0.3miles from the stadium and the distance takes around 5 minutes to walk offering train and tram access. 

If you want to travel by bus, the number 74 bus (operated by Network West Midlands) leaves from Birmingham City Centre every 10 minutes and has a stop right at the stadium. The total journey time is around 24 minutes. 

You may choose to drive to the match and make use of the close proximity the stadium has to the motorway. If you require parking, there are lots of car parks in the vicinity offering matchday parking operated by private companies for a small charge. 

If, however, you need disabled parking, please get in touch with the Club and we will help where possible.  

Making the most of your matchday

We want you to have a truly enjoyable time at The Hawthorns (no matter what the final score is) so here are our top tips to make the most of your matchday:

  • Visit our much-loved FanZone located across the street from the stadium in the Gregg’s car park. For a 3pm kick-off the FanZone will be open from 12pm – 2.45pm. You can find out more here.
  • Show your colours! Our Stadium Megastore is open from 9am on matchday and you can pick up a shirt, scarf, flag… you name it. We also have retail kiosks located around the stadium on a matchday and in the FanZone, or if you want to look the part before you arrive, visit our online store.
  • Grab one of our famous Balti pies or something else that takes your fancy. Our kiosks located in every stand serve a wide range of food and drink to suit any dietary requirements
  • Take lots of photos to remember your visit! Outside of the stadium we have many interesting sites including the selfie board in the FanZone, the famous Astle gates and the Tony Brown statue outside of the main entrance and inside we have many  murals and decorated walls bearing Albion’s proud history. Share any photos you take with us on social media using #AlbionFamily
  • Baggie Bird is most commonly spotted in the FanZone or in the stadium. Starting at the West Stand from around 2.30pm, he makes his way around the stadium to greet our supporters young and old so grab a selfie with him or give him a wave as he passes
  • The players on-pitch warm up begins around 45 minutes before kick-off with the team news arriving around about the same time- something you won’t want to miss!
  • The final 15 minutes before kick-off are arguably the loudest and where you’ll get a true taste of the Albion atmosphere. So take your seat as the music, the drums, the screens and the players whip you into a frenzy!

A day out with the family

By now you should know a little more about The Hawthorns, the facilities we have and getting here. You may have heard about the Albion Family, the Club has a real family feel to it and we’re very family-friendly. Our FanZone has entertainment for everyone , there’s food and drink for adults and kids, gaming stations in our West Stand to enjoy pre-match and at half-time as well as opportunities for supporters of all ages to get involved in the matchday.

You could also feature on our pre-match social media wall by tweeting us using #WBA or #AlbionFamily. 

Perhaps you want to make your matchday even more special? 

Request a big screen shout-out at half-time.

Or give your Junior Baggies a memory to last a lifetime as one of our matchday mascots.

If you still have some questions about bringing your family to The Hawthorns, get in touch with us: 

Call 0871 271 1100 or Email fans@wbafc.co.uk 

Keep in touch with us

We’d love to see any snaps you take of your matchday with us share them on social media using #AlbionFamily. 

If you would like to receive club news in your inbox, sign up so we can keep in touch with you and give our social media channels a follow: 

Official Twitter Account: @WBA

Retail Twitter Account: @WBAShop

Junior Twitter Account: @JuniorBaggies

Foundation Twitter Account: Facebook.com/WestBromwichAlbionOfficial

Official Instagram Account: @WBA

Visit us again soon! 

We hope you have an amazing matchday with us and if you want to come back again, you’d be very welcome. 

You can see our upcoming fixtures here:  and if one catches your eye, you can book tickets in person at the Ticket Office, by phoning 0121 227 2227 or visiting wbatickets.co.uk 

You can also come back and have a look behind-the-scenes on one of our stadium tours. Your tour guide will tell you Club stories you won’t hear anywhere else and walk you through our history and areas normally closed to supporters. Book a tour here.