Club News

Albion v Millwall supporters’ guide

The Sky Bet Championship arrives at The Hawthorns on Saturday with Albion set to launch their home campaign against Millwall (ko 3pm).


Tickets for our Hawthorns curtain-raiser remain on sale, as do season tickets.

Prices start from £20 for adults, £15 Seniors and under-23s, £10 for under-18s and £5 for under-11s. Tickets are available online, at The Hawthorns ticket office, or by calling 0121 227 2227.


Here’s a round-up of the key times you need to be aware of on matchday, with turnstiles opening at 1.30pm for those who wish to take their seats early.

Why not kick-off pre-match with a Sadler’s Peaky Blinder Lager. From 1.30pm until 2.15pm there huge savings to be had on a selection of refreshments from the concourse kiosks, including Peaky Blinder Lager reduced to just £2. Supporters in the East Stand are reminded all kiosks now offer card-only payments, as does bar three in the Smethwick End.

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Club Shop

The Megastore at the Stadium is located in the East Stand, you’ll see it as you walk through the Astle Gates. The store will be open from 9am until kick-off, and there are shirt printing kiosks available on the East Stand car park. Our 19/20 Puma Kit Collection is now available in-store as well as a range of matchday essentials, leisurewear and gifts.


We’d like to extend a warm welcome to our Albion mascots. We hope you all have a fantastic day at The Hawthorns and bring the boys luck!

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Junior Team Announcer

Tuesday’s Junior Team Announcer is Joseph May. Joseph will be the first to read out the West Bromwich Albion team just after 2pm.

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Fans’ playlists

Do you have a pre-match playlist for your matchday ritual? If so we’d love to hear it and play it out before a home match. Click here to tell us your song choices and if we select them we’ll be in touch to ask you to send us a video explaining and introducing your songs to show on the big screen!

Saturday’s fans’ playlist was created by Simon Bennett. Cheers Simon!

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Matchday programme

Pick up a new-look matchday programme for £3.50 from one of the many sellers in and around the ground. There’s also opportunities to win prizes including a copy of the programme signed by the cover star and a behind-the-scenes tour of the training ground for Junior Baggies – take a look at the quiz in the junior section to find out more!

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Tell us about your day!

We’d love to hear about your time at The Hawthorns, if you’d like to share a photo or a message on the big screen post a tweet with #WBA or #AlbionFamily included. Half-time announcements have to be made in advance so if you do have a special occasion you want to commemorate please email and we’ll look to accommodate at a future game.

Need more information?

If you’re new to The Hawthorns or have further questions, visit the links below to find out more

New to the Hawthorns

Home Supporters Guide

Away Supporters Guide

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