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Albion price-cut details for next season

12 May 2017

It’s £20 a game for Birmingham Road and Smethwick Ends

BUY early and enjoy cheaper season tickets for the next Premier League campaign – that’s the key message from Albion as the Club released its 2017/18 prices guide.

Until June 3, supporters can pick up some of the cheapest tickets in the Premier League after the Club announced a special five per cent cut on current prices under an Earlybird scheme.

And that’s not all.

The introduction of a family area in the West Stand will see concessions return in line with the rest of The Hawthorns and an Under-11s season ticket will give youngsters the chance to watch the Baggies tackle an eighth successive campaign in the toughest league in world football for less than £2.50 per game.

The Earlybird offer means Birmingham Road and Smethwick End fans will be taking their seats for £20 a game, while the Club will be able to offer improved credit terms for next season which will also add to savings for fans buying in instalments.

New season ticket sales are available from today - while to guarantee existing seats, supporters must renew before the Earlybird offer closes on June 3, 2017. 

After that date, the Club will briefly freeze sales and make a new announcement following the release of the fixture schedule for next season in mid-June. 

The Earlybird plan means 'behind the goal' adult prices have been cut to £380, with concessions at £285 (Over-60s), £205 (Students/U22s) £150 (Disabled) and £95 (U17s).

For the West Stand and East Stand Upper, the £475 adult price has concession rates of £350, £310, £170 and £130, while the introduction of the new U11s ticket for the West Stand will cost £45.

The East Stand Lower adult season ticket will cost £425 with similarly graded concessions. Other than Burnley, only Albion offer senior concessions at 60 years of age, with other Premier League clubs introducing the savings at 64 or 65.

And new credit arrangements mean that, in round terms, another five per cent can be saved from the monthly instalments option.

You can find all the details in the payment grid below.



Martin Goodman, who took over as Albion’s Chief Executive Officer at the start of the year, said: “It’s really important that we don’t see empty blue seats – we need people getting behind the team and manager, filling the stadium week in, week out.

“There’s a number of reasons why season tickets have fallen off over a number of years and that’s something we are trying to address with next season’s offer.

“When our fans don’t renew, there are a lot of things in the leisure sector for them to do instead. Illegal broadcasts can’t be discounted either...it’s a long process to win them back but we have to make a start.

“We’ve reduced prices with the Earlybird offer and also introduced further savings for fans using the instalment plan. Away coach travel is under review as are further improvements at The Hawthorns.

“We are keen to develop the ‘family stand’ atmosphere in the West Stand where we are looking to make the concourse areas more appealing to our young fans – of course we recognise the importance to convert them into Baggies fans for life.

“I know the concessions issue in that area has been a bone of contention and I hope that their return will be welcomed.”

How do you buy your season ticket?
  • MasterCard/Visa/Maestro/Solo
  • Direct Debit – online only
  • Cash in person at the Ticket Office
  • Albion MasterCard
  • Direct Debit: The V12 Ticket Finance Scheme provides you with the most convenient and cost effective way of purchasing your season ticket. Select ‘Direct Debit’ from the payment options dropdown when purchasing online at www.wbatickets.co.uk where you can also view the full terms and conditions and details of the application process.


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