Away Supporters Guide

14th April

Welcome to The Hawthorns, the home of West Bromwich Albion Football Club. We want to make your matchday experience as enjoyable as possible and have created this guide which is a must-read for visiting supporters. The guide highlights the answers to any questions you may have prior to your visit to The Hawthorns. If you require any information that isn’t covered in the guide please don’t hesitate to contact us at

Buying Away Match Tickets

If you’d like to attend your Club's fixture here at The Hawthorns please contact your own Club’s Ticket Office for details of when tickets are on sale and how to buy. We are unable to sell match tickets at The Hawthorns directly to away fans. Your Club may apply ticket priority windows for the purchase of tickets and this is at their discretion.

We do not allow away fans in home areas. Please be aware that if you are identified in a section of the ground designated for home supporters you will be removed from the stadium.

Away fans are located in the Smethwick End Stand with it’s own dedicated concourse kiosks and facilities.

Travel to The Hawthorns

The Hawthorns is easy to get to. The Stadium is just 500 metres away from Junction 1 of the M5 and The Hawthorns station is a short 5 minute walk away.

Train and Tram lines run into The Hawthorns Station directly from Birmingham which is less than a 10 minute journey away.

There are a number of different bus routes that run along the A41 stopping adjacent to The Hawthorns.

Click here for more detailed information on how to find us.

Disabled supporters can find more information about the Accessibility facilities of local public transport networks here.


The Hawthorns is a fully accessible stadium with designated entrances around the ground. The accessible entrance for away supporters is in the Smethwick End stand.

The Club embrace all persons with any form of disability and employs designated Disability Liaison Stewards on a matchday to ensure that everyone has a positive experience.

If you require a Disabled ticket please contact your Club’s Ticket Office to find out how and when you can buy. If you have any questions regarding your visit to The Hawthorns please contact our Disability Liaison Officer Liz Massey on: 0121 227 2227, or email:

Hearing Loops are available from the Ticket Office and also in the Richardson and Millichip Suites. The Club also broadcasts live in-house match commentary for all first team matches within the stadium for visually impaired supporters. The commentary can be picked up on either the supporters own FM radio or one provided by the Club.

Extensive information for disabled supporters is detailed in the Access Statement which can be viewed here.

*The Club reserve the right to check a person’s eligibility under the Equality Act 2010. All supporters with disabilities purchasing tickets at The Hawthorns will be requested to provide an original copy of any of the following prior to purchasing tickets

  • Confirmation of Middle or Higher rate of Disability Living Allowance
  • Confirmation Of Middle to Higher rate of Personal Independence Payment
  • Confirmation of Middle to Higher rate of Attendance allowance
  • Certificate of being Registered Blind or Partially Sighted Please Note; Receipt of a Blue Badge will not be considered sufficient to enable you to purchase tickets at the disability rate.
Countdown to Kick Off

The timings below are based on a 3pm Kick-Off and are intended as a guide for you to plan your matchday. Please note all timings are subject to change and should be adjusted accordingly for different Kick-Off times.

9am Ticket Office & Stadium Megastore open
12 noon Hospitality facilities open
1.30pm Turnstiles open & pre match kiosk offer begins
2.15pm Concourse kiosk offer ends and teams are announced
2.45pm Take your seats for the pre-match build-up
3.00pm Kick-Off
3.45pm Half-Time
4.00pm Second half begins
4.45pm Full-Time
5.15pm Stadium Megastore closes
5.45pm Hospitality facilities close
Matchday Programme

Albion’s award-winning matchday programme is available with a new edition every matchday. Including news, interviews and a walk down memory lane as well as activities and competitions for younger supporters.

Programmes are available to buy from sellers located inside and outside the ground, as well as at the Stadium Megastore for just £3.50.

If you can’t make it to the game but would like to add a matchday programme to your collection you can buy online here.

Concourse Kiosks

All of our stands offer a number of refreshment outlets serving a wide selection of food and drink.

Options range from the traditional Pasty and a Bovril, or Pie and a Pint, to Burgers, Pizza, Hot Dogs and Chips. Our drinks selection includes soft drinks, hot drinks and a selection of alcoholic beverages.

Payments in the Away End are by credit or debit card only and we can take contactless payments for orders under £30.

Security & Stewarding

The safety and welfare of all supporters and guests is our main priority. All of our Security and Stewarding staff are NVQ trained and background checked.

Additionally all our Stewards undertake a bespoke ‘Disability Awareness’ training module and key staff have received Dementia Awareness Training. Security on matchdays is a prime focus for the Club and all supporters will undergo checks/searches before entry into the stadium in accordance with Ground Regulations.

Please arrive at the turnstiles early so that searching can be carried out and you can enter the stadium with the minimum delay. Note that there are no storage facilities at The Hawthorns for luggage or large bags. Small bags/handbags will be allowed after being searched.

All WBA staff are trained in customer relations and are only too happy to assist any supporter with any queries and or concerns that you may have. They are also trained to evacuate the stadium safely in an emergency should we be required to do so, we have extensive plans in place for emergencies and are in regular communications with the emergency services.

Club History

If you’d like to find out more about the history of West Bromwich Albion click here.

Local Area

We’re looking forward to welcoming you to The Hawthorns, and if you’re planning to make more of a trip to the West Midlands then here’s some useful information for you.


The Bullring shopping centre is just a short five mile journey with around 160 shops. Next to the Bullring is Grand Central, the shopping and dining facility above Birmingham New Street Station.

Within two miles of The Hawthorns in West Bromwich Town Centre there is a shopping complex called New Square which hosts a variety of shops, cafés, restaurants and a cinema.


If you require accommodation there is a Park Inn Hotel located near West Bromwich in close proximity to M5 Junction 1, which is around a 15 minute walk to The Hawthorns. We are just a short train or tram ride away from Birmingham City Centre which has hundreds of hotels within walking distance of the city’s public transport.


West Bromwich Town Centre has a number of bars and restaurants a short walk away from the Stadium. There is also a cinema in New Square shopping complex.

If you’re staying in Birmingham City Centre there is plenty to do, with hundreds of bars and restaurants, nightclubs, cinemas, and casinos. A little further out of the city is Digbeth which is very much worth a visit. With Ghetto Golf for fun and Digbeth Dining Club offering a fantastic street-food dining experience, you’ll find plenty to do if you extend your stay in the West Midlands!


We take the responsibility of safeguarding very seriously at the Club, with all activities overseen by Head of Safeguarding, Chris Elliott.

Chris ensures that all children attending the football club or any of our activities are safe and free from harm. All concerns can be presented to Chris directly and confidentially at or buy calling 07976 660 953.

If you have an urgent matter that requires immediate attention then please contact your local police station or the NSPCC on 0808 800 5000.