Club News

We’re backing Play Safe

West Bromwich Albion is lending its full support to Play Safe – a national FA-led campaign to raise awareness of the importance of safeguarding in football

West Bromwich Albion is lending its full support to Play Safe – a national FA-led campaign to raise awareness of the importance of safeguarding in football.

Play Safe is being run in partnership with the NSPCC and has the full backing of the Premier League, EFL, Barclays FA Women’s Super League and the FA Women’s Championship. It’s also supported and being run across every other level of the game.

The main element of Play Safe is a series of short films which emphasise the importance of clubs such as ours having safeguarding embedded in all that we do. The films also explain to parents/carers and children themselves know what to do if they feel unsafe or worried, because nothing matters more than making sure football is safe for everyone, especially children and young people. You can see these films below.

 “We at the Albion family are committed to safeguarding those children and young people we engage with, whether online or face to face,” said Club Safeguarding Officer, Chris Elliott.

“Our Club, Academy and foundation contribute to making safe and fun environments for all. This aim is set out by our board who drive the culture of safeguarding throughout to make safeguarding at the heart of what the Albion family does.”

FA Chief Executive Mark Bullingham added: “As a youth team coach, I will be working with my club to ensure we support the Play Safe messaging.

“I am also pleased that the campaign has the support of the former footballers with lived experience of abuse in football, who are on our Survivor Support and Safeguarding Advisory Group. The Group has collectively said: 'Learning from the past is crucial, so that we can prevent the horrific experiences that happened to us and so many others in football, from happening again'.

“As a group of survivors, we fully support the ethos and important messages that Play Safe conveys – whether to club officials, parents/carers and or vitally, children and young people themselves. Equally important is that Play Safe is not a one-off campaign – it will be used at key points in the football calendar to remind everyone in football, that children’s welfare and keeping them safe, should be at the heart of all that we do.”

As the Survivor Group points out, you’ll see Play Safe appearing at various points throughout the season to keep safeguarding front of mind in football. Together, we want to do everything we can so everyone – particularly children and young people – has a consistently positive experience of our great game.