Steve Bruce says Albion must show “fight, character and determination” against a “strong and aggressive” Luton Town team on Saturday afternoon.
The Baggies head into the Hawthorns encounter with the Hatters on the back of consecutive defeats earlier this week, results which have left Bruce’s men towards the lower end of the Sky Bet Championship table.
Visitors Luton are unbeaten in four league games and Bruce believes his side are capable of securing a vital victory, as long as they are “physically ready” for this weekend’s challenge.
Steve said: “I don’t think we deserved to lose either of the Swansea or the Preston games earlier this week, but the reality is, is that we have.
“It’s the story of our season if we’re being brutally honest.
“We’ve been in situations where it could have gone our way, but it hasn’t and we find ourselves in a situation where it’s all about getting a result and it doesn’t matter how we get it.
“We need to have a little bit of fight and a little bit of character about us. If we can show the fight and the resilience which is required at the moment, then I’m confident we can start climbing the table.
“I know things are tough at the moment but I urge the supporters to rally around the team and get behind them. We have to show the supporters that we’re prepared to fight for everything first though, and show what’s required to win this game of football.
“We have to start well on Saturday and we’ll have to have a team of experienced players who I hope will know how to handle the pressure.
“I’m quietly confident we can start well, turn things around and win the match.
“We made six changes on Wednesday in an attempt to freshen things up and we’ll be doing the same on Saturday against Luton.
“There’s only one thing that’s important and that’s winning the match.
“Luton had a bad start to the season but now they’re unbeaten in four games and up in the top half of the table. Swansea are another example of how quickly things can turn.
“It’s about time we did the same too.
“Luton were in the play-offs last year and that’s not a fluke. They’re a good side and they have a talented manager.
“They are a big, strong and aggressive team and they’ll certainly ask us questions at The Hawthorns.
“It’s a different proposition to Swansea, but I’ve got a lot of time for how they go about their work.
“We’ll have to be ready physically, as well as being determined to see the job through.”