Steve Bruce believes there’s no better challenge of getting over the disappointment of losing to Birmingham City by taking on one of the division’s best teams.
Albion, who slipped to their first home defeat of the season against the Blues on Wednesday night, travel to Carrow Road to face Norwich City on Saturday afternoon (ko 3pm).
The Canaries are the Sky Bet Championship’s in-form side, boasting a sequence of six successive league victories, scoring 13 goals in the process - a run which has fired them up to second in the table and just one point off the summit.
Bruce insists the Baggies must deliver a much-improved display in East Anglia if they are to come away with a positive result this weekend.
The boss said: “We made silly mistakes on Wednesday against Birmingham City and we have to be so much better moving forward now.
“What better challenge is there to tackle now than where we are going this weekend and what team we are up against in Norwich.
“That’s the Championship, the opportunity to bounce back just days after a poor result.
“We have to bounce back because we let ourselves down the other night and we have to be honest enough to admit that.
“Norwich have a completely different style to Birmingham. Again though, that is the Championship. You have to deal with different teams and different ways of playing from one week to another.
“I’m convinced we will be better on Saturday against Norwich than we were on Wednesday against Birmingham. We’ll have to play well because they are a very, very good side. We’re looking forward to the challenge.
“We’ll have to play with plenty of effort and endeavour and we’ll have to be good both with and without the ball.
“Clearly, we’ll have to sharpen up defensively because we can’t keep making those mistakes and that’s what I’ve hammered home to the players.
“We simply must start games better and stop conceding such early goals. It’s been ridiculous. It shouldn’t happen as many times as it has done in two whole seasons, let alone the first nine games.
“Norwich have an outstanding individual in Teemu Pukki and the lad Josh Sargent has been playing really well too. They’ve got a very good side.
“At the start of the season I said that if a team finishes above Norwich then they would go up. That’s the challenge to all of us.”