Richard Beale admitted Albion’s 2-1 defeat at Millwall on Saturday was a “tough one to take”.
The Baggies, who made a bright start in the capital through John Swift’s finish, were forced to leave The Den empty handed after goals from Callum Styles and Tyler Burey earned the hosts all three Sky Bet Championship points.
But Beale believes Albion should have come away with more from the match despite being disappointed with the result.
He said: “It’s a tough one to take. I felt that we deserved at least a point from the game.
“We came here for the win, like we have done in every game I’ve been in charge for.
“It was really disappointing because the first goal came from a free kick that never was. The lad has thrown himself into Darnell (Furlong) and we then failed to clear the set piece. And the second goal just trickles in at the near post when we’re down to 10-men.
“The lads put in a performance full of character, full of heart and everyone here has seen that. Ultimately, though, it’s not good enough. Certainly not good enough for West Bromwich Albion to be in the position the club is in.
“The lads are hurting in there, but it’s a platform to build on with the heart and character they showed today.
“I thought we created enough chances to win the game. The goal we scored was an excellent one. We worked on getting down the sides, getting cut-back crosses into the box and finishing those off.
“The second goal is a disappointing one. It just trickles in over the line, it’s a real sickener. But we can’t feel sorry for ourselves, I’ve been saying that to everyone and I don’t think they are.
“We’ve got a full week of training now before the next game and, if a new manager comes in, I’m sure he’ll put across his ideas and there will be a reaction. If not, we’ll keep working at what we’re working at and as I said, on another day we get at least a point out of that.”