Join us at The Hawthorns this Saturday for Foundation Day

Foundation Day graphic

Albion’s clash with Plymouth Argyle on Saturday (October 21) marks this season’s dedicated Foundation Day - and we’re inviting you to ‘Be Part of our Family’ and ‘Fundraise for the Foundation’.

The aim is to showcase the variety of programmes The Albion Foundation - the charity arm of the football club - deliver, and for supporters to learn more about how the Foundation supports thousands of people in the Sandwell community.

TAF's goal is to offer something for everyone. You can find out more about their programmes that may offer support to you or someone you know by clicking here.

Earlier this week, the organisation launched its new Foundation Day video, telling the stories of Roman and Sylvia - two fantastic participants who benefit greatly from the work they do.

The Foundation support thousands of people across Sandwell on a regular basis and your support this weekend is vital in helping them continue to do so.


On Foundation Day itself, there are plenty of activities going on for supporters to get involved with in and around the stadium.

In the build-up to kick-off, a variety of interactive games will be set up at the Fan Zone, such as the inflatable football darts board and Bache board challenge, with fans encouraged to make an optional donation.

The Foundation will also be showcasing some low-level fitness activities in the Fan Zone pre-match and at half-time in the stadium, to highlight the brilliant work their Health & Fitness team achieve in the community.

Foundation staff will be scattered around The Hawthorns and the Fan Zone collecting donations. We're encouraging all fans to 'Bring a £1 to the ground' for the fixture, as we look to raise vital funds to help support our programmes.

If you’re in the hospitality areas, we’ll be running raffles on matchday as well as hosting a silent auction in the East Stand - so make sure to get involved and grab some fantastic Albion memorabilia.

If you’re not attending the match, you can still donate online here or by texting TAF to 70470 with £5, or whatever amount you can spare.  All donations are greatly appreciated and go a long way to supporting the community.

match worn shirts graphic

Albion's shirts against Plymouth Argyle will all have a Foundation Day crest next to the club badge, commemorating the occasion, with a unique matchday programme also on sale to celebrate The Albion Foundation.

These match-worn jerseys will be signed and available at auction through Matchworn Shirt from Saturday afternoon until Sunday, October 29.

The match-worn shirts from Albion's clash with Coventry City at the end of October will also available at auction.

How your support helps our community 

Your ongoing support of our work is invaluable to us and our local community. As well as the holiday camps, weekly sessions, disability sessions and football development programmes you have seen us deliver over the years, we now have a much broader remit to support even more people with the challenges they face. Click the links below to find out more. 

Behaviour Change: Supporting school children with behavioural issues 

Memories Group: Support for those suffering with Dementia and Alzheimer’s 

Hawthorns Hub & Baggies Buddies: Support for those suffering from Loneliness and Isolation 

Health & Fitness: Helping Sandwell become more active 

Team Talk: Support for local people with mental health struggles.