West Bromwich Albion’s Principal Club Partner, Ideal Boilers, has rebranded as Ideal Heating to better reflect its full range of products and solutions, and with the UK’s low carbon future in mind.
Chief Marketing Officer at Ideal Heating, Jo Shepherd, commented: “For years we’ve offered so much more than just boilers, and there’s more exciting innovation to come.
“Our ambition is to be the number one choice for installers, homeowners and businesses when choosing a heating and hot water system.
“Now we’ve got the right brand to help make that a reality, alongside our industry-leading product range, great installer relationships and the creative marketing and sponsorship activity we’ve become famous for.”
Eagle-eyed fans may notice that the new Ideal Heating logo has a green dot on the ‘i’ where there used to be a red one, to reinforce Ideal Heating’s commitment to a more sustainable future.
For consistency, the previous logo will remain on club shirts throughout the season, but the new logo is live elsewhere.