Albion have bolstered their attacking options for the 2021/22 campaign with the signing of striker Jordan Hugill from Norwich City on a season-long loan.
The 29-year-old arrives with a wealth of Sky Bet Championship experience having made more than 100 appearances in the division over the last three years.
Hugill played 31 times in the league for the Canaries in 2020/21, helping them to the Championship title and a return to the Premier League.
The former QPR, Middlesbrough and Preston North End man will add further competition in forward areas, and boss Valérien Ismaël is delighted to have him on board.
“Jordan has the player profile we have been looking for and is the type of striker we needed,” the gaffer said. “I think with his experience, his mentality and his work ethic, he will suit us perfectly.
“We took our time to make the right decision and, after our first discussion with Jordan, we felt that he’s the right player for us. He was immediately committed to Albion and to our way to work and play. It’s exactly what we wanted; for a player to want to come here to help make us successful. I also think this is the right place for him.
“Jordan will allow us to be more adaptable as a team. We will have some games that are different and we will need more physicality in the box, making life difficult for the opponent’s centre-backs.
“He will help us link-up play and he will give us a different style, which is important in the Championship. He is strong in the air which will help us and he has a presence to win important duels.
“His skill and his experience will help him to score a lot of goals for us. He is able to score from open play and set-pieces. I think we saw already in our first few games that we have had a lot of crosses into the box and it is important we have a striker in the area who is able to win those headers.”