West Bromwich Albion are proud to join clubs across the EFL in celebrating 20 Seasons of the EFL Family Excellence Scheme.
This marks two decades of work to create welcoming, inclusive and memorable matchday experiences for families and young supporters.
Launched in 2006/07, the scheme has played a central role in helping clubs inspire the next generation of fans, bring families and generations together, strengthen community connections and support the continued growth of junior attendances across the league.
Every club plays its own part in the story of Family Excellence.
As part of this landmark anniversary season, the EFL will celebrate 20 seasons of Family Excellence by showcasing further stories from clubs, supporters, families and staff who have all helped shape the scheme’s success and continue to make matchdays welcoming for the next generation.