Carlos Corberán believes the Baggies have more than enough “positive values” of their own to be able to get a positive result at Sky Bet Championship league leaders Burnley.
Albion make the trip up to Turf Moor on Friday night where they’ll be hoping to extend their winning run in the second tier to five matches and strengthen their position in the top six ahead of Saturday’s fixtures.
Hosts Burnley are the toughest test in the division on paper, sitting five points clear of Sheffield United in second and a huge 16 clear of Watford in third.
The Clarets, managed by former Manchester City defender Vincent Kompany, are the only side left in the Championship yet to lose in front of their own supporters this season and have claimed eight straight victories on home soil.
Corberán says this weekend’s opponents deserve to be top of the table, but stressed the importance of focusing on the qualities his own side possess as they hunt down another eye-catching triumph.
Carlos said: “We are as excited for this game on Friday as we are for any game we play.
“We have the same level of respect for this game as we do for every game. We’ll approach it with the same level of commitment and determination as we always do.
“There is, of course, differences to work on in terms of tactical details, just as there is for every individual game.
“We know that Burnley are very well-organised and aggressive in defence and very dangerous in attack.
“The game is going to demand the highest level of effort from our players at all times throughout the night.
“As always with us, the target is three points and another win.
“Burnley are top of the table and 16 points clear of third because they deserve to be there. I don’t have any doubt about that.
“You understand why they are in this position when you see the performance levels they are producing every single week.
“I think Vincent Kompany has done some excellent work there and has changed the identity of the club. They are getting plenty of positive results.
“We have to focus on ourselves though and compete as well as we can. We need to show that we can defend well, attack well and show our values on the pitch.
“The more that we attack, the less of the ball that Burnley will have. However, at the same time, Burnley are a side who also love to attack so we have to be focused on both aspects of the game.
“We need to find the balance, which we’ve been able to do plenty of times already this season.
“We have plenty of positive values that can help us compete and get a good result on Friday.
“We know what we need to do.
“As a coach, you would like to always have about 15 days to work with the players before a game, which would give you a chance to work on every detail.
“We had the FA Cup replay in the middle of the week which hasn’t given us as much time as we would’ve liked, but the game comes around when the game comes around and we can’t change that.
“It’s been a demanding period, but at the same time, the team is creating a culture and they are determined to keep insisting on doing things the right way.”