Club News

The Aways | Albion 2023/24 kits unveiled and on sale now

A graphic with Albion's 2023/24 away kits on

Albion have unveiled their away kits for the 2023/24 Sky Bet Championship season - with both strips now on sale. 

The away kits are available online at and in-person at the club’s Stadium Megastore, which remains open until 8pm this evening. 

The bold and eye-catching strips have been designed in collaboration with Technical Partner PUMA and are sponsored by Principal Partner Ideal Heating.

The first away kit features a gradient, muted red and navy shirt with V-neck collar, alongside navy shorts, and socks. 

A fizzy lime jersey with navy dots, trim, and collar, combines with lime shorts and socks for a striking second away kit. 

The strip has been curated in partnership with club legend James Morrison, who sat on the club’s kit committee, offering a player’s perspective throughout the design process.

Away shirts are priced £54.99 adults and £44.99 juniors, with shorts priced £27.99 adults, £22.99 juniors, and socks available for £14.99. 

Both away kits are made from 100% recycled polyester, are ethically sourced, fully traceable and responsibly produced. 

Albion’s home kit will be released across the club’s channels from mid July.